Social Media Manager - Talent Acquisition


The Social Media Manager is an integral member of the Talent Acquisition team, will plan, develop and implement content and talent attraction strategies to position Kindred at Home as an employer of choice.  This professional will collaborate with marketing and employee communications to focus on increasing candidate flow through social media, digital channels, printed materials, email marketing, and job descriptions. This role will be key in ensuring each channel is used correctly for its advantages, and that the employment brand represented is true to Kindred at Home’s values.  This role will work closely with our Marketing, Communications, and HR teams.

  • Understand the big picture regarding employer brand strategy.
  • Manage programmatic advertising spend to ensure optimal candidate flow for our most critical positions.
  • Research, develop, implement, and measure innovative talent attraction strategies using social, digital, and mobile media to increase applicant flow.
  • Act as a strategic partner to recruiters and hiring managers to attract diverse highly qualified candidates across the enterprise.
  • Develop robust multimedia recruitment communications in partnership with Marketing and Employee Communications.
  • Leverage existing corporate events and facilitate the generation of new multi-media content from employees at all levels of the organization.
  • Evaluate employee survey data, job market conditions, industry trends, and competitor data and adjust strategies as required.
  • understand target job seeker groups and get to know the content types and messaging required to engage with these groups.
  • Contribute to the total effectiveness of the department, communicate openly, solve problems proactively, offer creative ideas and work as a positive, engaged team member.
  • Recommend and implement cutting edge initiatives that improve job seeker perception of the Company and drive top talent into the organization.
  • Bachelor’s degree in Communications, Marketing, Graphic Design, HR or related field
  • None required
  • Minimum of 5 years recruiting and recruiting program management experience; to include 3 years using multiple media channels to attract talent
  • Some project management experience is preferred
  • Solid expertise in the creation, implementation of media outreach and social media and digital marketing strategies
  • Recruitment experience using media channels to include Facebook, Instagram, Glassdoor, Indeed, Appcast, LinkedIn, Twitter, etc.
  • Proficiency in managing the creation of marketing materials, marketing tools, measurement and social media tools
  • Demonstrated ability to measure the impact of attraction strategies such as recruitment campaign results, social media impact, and results of digital campaigns
  • Strong organizational skills, attention to detail, and ability to manage complex projects across a variety of functions
  • Solutions-oriented self-starter
  • Ability to work in a fast-paced environment and handle multiple projects with changing priorities
  • Excellent communication and presentation skills
  • Strong research methodologies.
  • Must read, write and speak fluent English.
  • Must have good and regular attendance.
  • Performs other related duties as assigned.

Our Care Matters.  

When you join the Kindred at Home team, you become part of something bigger. We are the nation’s leading provider of comprehensive home health, hospice, and non-medical home care services. Our team delivers compassionate, high-quality care to patients in their homes or places of residence, including non-medical personal assistance, skilled nursing, rehabilitation, hospice and palliative care. Now more than ever, people in your community need in-home healthcare. Our team helps to keep them safely at home, during moments that matter most to them.  Our caregivers focus on each unique patient to deliver the appropriate care and emotional support to our patients and their families.


Our Employees Matter.

We believe a world-class patient experience is enabled by an exceptional employee experience. And, committed to fostering an amazing employee experience at Kindred at Home.  Our people are our greatest resource and asset, and we are committed to helping our employees thrive and fulfill their personal and professional goals.


We offer:

  • Competitive pay and 401k
  • Healthy Steps Wellness
  • Healthcare Plans
  • Employee Assistance Program
  • Centers of Excellence Program
  • Educational Assistance
  • Clinical ladder for professional credentialing and advancement
  • Leadership development
  • Talent focused Framework
  • Targeted personal and career development planning


Kindred at Home
Salary Range
$41,000.00 - 74,000.00
per Year
Salary range estimated by
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