Content Specialist (Communications Generalist)

Department

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

Department Information

IU Studios is the central marketing and communications unit at Indiana University, and includes the University Events and Conferences teams. Our insights and technology-driven teams serve as strategic consultants throughout the university, with a central mission to create experiences that lead to a lifelong love for IU and IUPUI.

Job Summary

The Content Specialist works with university partners and stakeholders in a creative team environment to develop strategic and integrated publicity and marketing campaigns for Indiana University and its partners, schools, programs, departments, centers, institutes, and initiatives. Campaign content may include website content, digital and print advertisements, billboards, brochures, magazine/e-newsletter articles, ceremonial print pieces, audio/video, TV commercials, content for social media channels, and other promotional materials.

A major part of the job involves conceptualizing and producing creative content that can be leveraged across a variety of media channels. In addition, Content Specialists are specifically charged with determining brand voice/tone and editorial style and ensuring that these guidelines are implemented by all staff members involved with developing publicity and marketing materials as part of a campaign. Content Specialists are responsible for successfully completing work on time and at the estimated cost.
  • Independently creates basic and complex communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
  • Responds to inquiries and requests and explains policies, procedures, and context of communications.
  • Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
  • Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
  • Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
  • Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
  • May provide guidance to lower-level Communications Generalists.
  • Ideal candidates will be comfortable working within a matrix organization with discrete brand teams and shared resource teams.

Qualifications

EDUCATION

Required
  • Bachelor's degree in communications, journalism, English, public relations, or a related field.
WORK EXPERIENCE

Required
  • 2 years of experience in a relevant field.
Preferred
  • 3 years of work in higher education or in an organization or agency with a record of marketing/public relations work for clients with multiple audiences and many products.
  • Agency experience.
  • Experience in the role of web writer, writer/editor, copywriter, publications specialist, public relations specialist, communications assistant, or other job where writing and editing are the primary responsibilities.
Combinations of related education and experience may be considered.

SKILLS

Required
  • Proficient communication skills.
  • Maintains a high degree of professionalism.
  • Demonstrated time management and priority setting skills.
  • Demonstrates a high commitment to quality.
  • Possesses flexibility to work in a fast paced, dynamic environment.
  • Seeks to acquire knowledge in area of specialty.
  • Highly thorough and dependable.
  • Demonstrates a high level of accuracy, even under pressure.
Preferred
  • Strong proofreading skills.

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Bloomington, Indiana or Indianapolis, Indiana

Job Classification

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer

Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment without regard to age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University's Notice of Non-Discrimination here which includes contact information.

Campus Safety and Security

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

Contact Us

Request Support
Telephone: 812-856-1234
Posted
10/14/2021
Type
Full time
Salary Range
$31,000.00 - 49,000.00
per Year
Salary range estimated by
Location
Bloomington, IN 47401, US
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