Small Business Card Marketing Strategy Owner

Job Description:

The Small Business Card Marketing Strategy Owner develops and manages the marketing strategy for one or more channels in Small Business Card products, including developing and implementing offers, targeting clients, managing risk appetite and reviewing and monitoring performance.  Ensures that product management efforts are integrated in alignment with broader SB card strategies including sales and risk forecasts, pricing changes, and credit strategy alignment.   Responsibilities include evaluating current strategies, updating ongoing strategies, regular lead file development and risk/control governance over strategies. including risk and profit metrics and determining the best offers to retain clients.  Additional ad hoc analytic requests and ongoing reporting will be required as needed to support both the assigned marketing channels and SB card performance as a whole.   Competencies required include demonstrated strong knowledge of data analysis include SAS expertise, strategic planning/product management skills, and 3 to 5 years of related experience in developing and managing strategies.

Role Specifics:

  • End- to -end management of the small business card marketing process
  • Ensure that eligible clients are included in marketing strategies and offers are aligned to business objectives in retaining clients
  • Offer and targeting evaluation and enhancements driven by past results
  • Work with other internal Lines of Business, (finance, credit, marketing, etc.)  to enhance Small Business Card marketing
  • Performa ad hoc analysis as needed

Required Skills:

  •  Data analysis and management
  • Strong SAS expertise
  • Proficient with PC applications including Microsoft office (Excel, PowerPoint, Access and Word)
  • Ability to coalesce data into a strategy and/or story
  • Ability to engage across lines of business
  • Confidence engaging with senior leaders
  • Effective Influencing skills/experience
  • Ability to communicate effectively with multiple levels of management
  • Excellent oral and written communication skills
  • Strong organizational/project management skills

Desired Skills:

  • Knowledge and experience in Small Business

  • Thorough knowlede of the credit card business and industry

Enterprise Role Description:

Responsible for performing more complex analysis and modeling for multiple products with the goal of maximizing profits and asset growth and minimizing risk and operating losses and/or other financial and marketing exposures. Develops complex program models to extract data and uses multiple databases to acquire statistical and financial data. Utilizes portfolio trends to propose policy/procedural changes within segmentation structure to produce optimal results. Excels at risk/reward trade off. Build relationships with external agencies. Participates in the rollout of company-wide pilot programs developed as a result of programmed models. Duties primarily include the regular use of discretion, independent judgment, the ability to communicate with multiple levels of management and the utilization of core leadership behaviors. SAS and/or MicroStrategy experience preferred; 2-5 years experience preferred.

Job Band:

H5

Shift: 

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Referral Bonus Amount:

0

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Job Description:

The Small Business Card Marketing Strategy Owner develops and manages the marketing strategy for one or more channels in Small Business Card products, including developing and implementing offers, targeting clients, managing risk appetite and reviewing and monitoring performance.  Ensures that product management efforts are integrated in alignment with broader SB card strategies including sales and risk forecasts, pricing changes, and credit strategy alignment.   Responsibilities include evaluating current strategies, updating ongoing strategies, regular lead file development and risk/control governance over strategies. including risk and profit metrics and determining the best offers to retain clients.  Additional ad hoc analytic requests and ongoing reporting will be required as needed to support both the assigned marketing channels and SB card performance as a whole.   Competencies required include demonstrated strong knowledge of data analysis include SAS expertise, strategic planning/product management skills, and 3 to 5 years of related experience in developing and managing strategies.

Role Specifics:

  • End- to -end management of the small business card marketing process
  • Ensure that eligible clients are included in marketing strategies and offers are aligned to business objectives in retaining clients
  • Offer and targeting evaluation and enhancements driven by past results
  • Work with other internal Lines of Business, (finance, credit, marketing, etc.)  to enhance Small Business Card marketing
  • Performa ad hoc analysis as needed

Required Skills:

  •  Data analysis and management
  • Strong SAS expertise
  • Proficient with PC applications including Microsoft office (Excel, PowerPoint, Access and Word)
  • Ability to coalesce data into a strategy and/or story
  • Ability to engage across lines of business
  • Confidence engaging with senior leaders
  • Effective Influencing skills/experience
  • Ability to communicate effectively with multiple levels of management
  • Excellent oral and written communication skills
  • Strong organizational/project management skills

Desired Skills:

  • Knowledge and experience in Small Business

  • Thorough knowlede of the credit card business and industry

Enterprise Role Description:

Responsible for performing more complex analysis and modeling for multiple products with the goal of maximizing profits and asset growth and minimizing risk and operating losses and/or other financial and marketing exposures. Develops complex program models to extract data and uses multiple databases to acquire statistical and financial data. Utilizes portfolio trends to propose policy/procedural changes within segmentation structure to produce optimal results. Excels at risk/reward trade off. Build relationships with external agencies. Participates in the rollout of company-wide pilot programs developed as a result of programmed models. Duties primarily include the regular use of discretion, independent judgment, the ability to communicate with multiple levels of management and the utilization of core leadership behaviors. SAS and/or MicroStrategy experience preferred; 2-5 years experience preferred.

Job Band:

H5

Shift: 

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Referral Bonus Amount:

0

Job Description: The Small Business Card Marketing Strategy Owner develops and manages the marketing strategy for one or more channels in Small Business Card products, including developing and implementing offers, targeting clients, managing risk appetite and reviewing and monitoring performance.  Ensures that product management efforts are integrated in alignment with broader SB card strategies including sales and risk forecasts, pricing changes, and credit strategy alignment.   Responsibilities include evaluating current strategies, updating ongoing strategies, regular lead file development and risk/control governance over strategies. including risk and profit metrics and determining the best offers to retain clients.  Additional ad hoc analytic requests and ongoing reporting will be required as needed to support both the assigned marketing channels and SB card performance as a whole.   Competencies required include demonstrated strong knowledge of data analysis include SAS expertise, strategic planning/product management skills, and 3 to 5 years of related experience in developing and managing strategies.

Role Specifics:

  • End- to -end management of the small business card marketing process
  • Ensure that eligible clients are included in marketing strategies and offers are aligned to business objectives in retaining clients
  • Offer and targeting evaluation and enhancements driven by past results
  • Work with other internal Lines of Business, (finance, credit, marketing, etc.)  to enhance Small Business Card marketing
  • Performa ad hoc analysis as needed

Required Skills:

  •  Data analysis and management
  • Strong SAS expertise
  • Proficient with PC applications including Microsoft office (Excel, PowerPoint, Access and Word)
  • Ability to coalesce data into a strategy and/or story
  • Ability to engage across lines of business
  • Confidence engaging with senior leaders
  • Effective Influencing skills/experience
  • Ability to communicate effectively with multiple levels of management
  • Excellent oral and written communication skills
  • Strong organizational/project management skills

Desired Skills:

  • Knowledge and experience in Small Business

  • Thorough knowlede of the credit card business and industry

Enterprise Role Description:

Responsible for performing more complex analysis and modeling for multiple products with the goal of maximizing profits and asset growth and minimizing risk and operating losses and/or other financial and marketing exposures. Develops complex program models to extract data and uses multiple databases to acquire statistical and financial data. Utilizes portfolio trends to propose policy/procedural changes within segmentation structure to produce optimal results. Excels at risk/reward trade off. Build relationships with external agencies. Participates in the rollout of company-wide pilot programs developed as a result of programmed models. Duties primarily include the regular use of discretion, independent judgment, the ability to communicate with multiple levels of management and the utilization of core leadership behaviors. SAS and/or MicroStrategy experience preferred; 2-5 years experience preferred. Shift:

1st shift (United States of America)

Hours Per Week: 

40

Company
Bank of America
Posted
10/14/2021
Type
Full time
Salary Range
$77,000.00 - 118,000.00
per Year
Salary range estimated by
Location
Plano, TX 75086, US
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