Product Marketing Manager


  • Market intelligence-be the expert on our buyers, who are they, how they buy and their key buying criteria.
  • Understand the competitive landscape-be an expert on our competition and how they are positioned.
  • Collaborate with the Director of Marketing and product management to develop product positioning and messaging that resonate with our target buyer personas. Create and manage editorial / content calendar to ensure 'on brand' corporate messaging, including frequency and targeting of communications.
  • Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
  • Develop marketing plans for the products you support in conjunction with the marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
  • Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes.
  • Plan the launches of new products, releases of existing products, and manage the cross-functional implementation of the plan.
  • Develop strategy and manage national digital programs and campaigns and content for web properties and new e-commerce ventures to drive customer visits, retention, and revenue with regular reporting on key metrics and annual plans.
  • Develop content for on-line advertising, email marketing, website management, press releases, by-lined articles, white papers, corporate videos, webinars and marketing collateral and social media channels.
  • Source and facilitate content generation from external Key Opinion Leaders and internal Subject Matter Expert


  • 5+ years of product marketing experience with at least 2 years of experience in a market-facing role. Dental, medical device or healthcare industry experience preferred.
  • Must be proficient and have proven skills with Windows-based software such as Outlook, Excel, and Word. Experience with HTML and CS6 are also a plus.
  • Proficient in productivity applications such as Microsoft Office Project or Basecamp.
  • Comfortable using collaboration tools such as Smartsheets and CRM tools such as Salesforce and Hubspot.
  • Familiar with marketing automation tools such as Marketo, Pardot, Hubspot.
  • Power user of social media -- LinkedIn, Twitter, Facebook and Instagram.
  • Exceptional ROI-tracking and analytic skills, able to prove what is -or isn't-working
  • Strong writing, editing, proofreading skill are essential
  • Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
  • Bachelor's degree in business or marketing; MBA preferred

All qualified applicants will receive consideration without regard to race, age, color, sex (including pregnancy), religion, national origin, disability, sexual orientation, gender identity, marital status, military status, genetic information, or any other status protected by applicable laws or regulations.

GPAC (Growing People and Companies) is an award-winning search firm specializing in placing quality professionals within multiple industries across the United States for the past 31 years. We are extremely competitive, client-focused and realize that our value is in our ability to deliver the right solutions at the right time.

Full time
Salary Range
$74,000.00 - 120,000.00
per Year
Salary range estimated by
Boise, ID 83708, US
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