Marketing Specialist - Email & Analytics

RESPONSIBILITIES:

Kforce is looking for an experienced Email Specialist to drive the development and deployment of key Marketing campaigns, including tracking, analyzing, and reporting on campaign success and measuring ROI. This role plays an integral part in marketing to both prospects and existing customers. The Email Specialist will work closely with Marketing, Sales and IT to identify how to best target user groups, support the lead lifecycle, and route and track leads. The ideal Marketing Specialist - Email & Analytics will collaborate across functions to deliver data-driven insights to support Marketing and Sales activities that drive revenue growth and improve lead gen.

Job Requirements:

REQUIREMENTS:

  • Bachelor's degree in Marketing, Business, Communications or business-related quantitative field
  • 3+ years of email, marketing analytics or digital marketing experience
  • Advanced experience in data segmentation and reporting within a CRM and Marketing Automation system
  • Demonstrated project management skills leading to on-time and accurate delivery, managing multiple projects at one time
  • Self-starter with decision-making skills
  • Ability to meet deadlines, adapt, and work well under pressure with flawless execution
  • Ability to maintain effective communication with team
  • Solid understanding of MQL and SQL tracking opportunities and works towards closing the loop of reporting between them
  • Proven experience with analytical and data-driven systems
  • Marketo platform proficiency (or similar marketing automation/email platform)
  • Microsoft Dynamics experience (or other similar CRM platform)
  • Excellent organizational and process management skills; Ability to meet deadlines on all projects while prioritizing those most urgent or timely
  • Outstanding written and verbal communication skills; Ability to communicate complex information accurately to a broad audience
  • Ability to analyze data to inform execution of new campaigns and/or modifications of existing programs and process based on trends and data
  • Excellent analytical skills, defining and interpreting data
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

Posted
10/06/2021
Type
Full time
Salary Range
$41,000.00 - 66,000.00
per Year
Salary range estimated by
Location
Milwaukee, WI 53224, US
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