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Social Media & Communications Coordinator



Williamsburg Landing, the areas only CARF accredited Life Plan Community, seeks a Full-Time Social Media & Communications Coordinator to join our Marketing team.


  • Review the current communication plan and make recommendations for continued improvement by conducting communication audit annually
  • Develops and executes a social/digital media strategy that strengthens our online presence, improves lead generation and positions Williamsburg Landing as the expert in senior living
  • Collaborates with departments and develops the monthly publication (The Soundings) and weekly supplemental Week at A Glance (for Independent Living Residents)
  • Manages internal digital signage and in-house channel content for accuracy and relevance; assists with designing templates for broad use and train staff as needed
  • Monitors, updates and maintains the resident and public websites; serves an instrumental role in the periodic re-design of the websites
  • Advises staff on the best method of communication and use of graphic standards for paper and electronic communications; performs content editing and proofing for newsletters, annual reports, invitations and external marketing materials and provides tools to ensure publications are produced in a high quality consistent manner; updates the brand standards manual as needed
  • Develops editorials and blogs and collaborates on the development of engaging and informative content ensuring consistency in tone, perspective, and value
  • Builds online review campaigns and assists with reputation management
  • Defines and monitors social media key performance indicators (KPIs); examines, understands, and reports on statistics through data analysis and analytics
  • Stays knowledgeable about current technologies and trends in social media, design tools, and applications
  • Manages the We Care Connect Resident Engagement Survey
  • Maintains a professional image inside and outside of the workplace, recognizing that staff serve as ambassadors of Williamsburg Landing; this extends to images and content on social media
  • Offer other marketing support as needed
  • Performs other duties as assigned


  • Bachelor's degree in Communications, Journalism, or related field
  • A minimum of three (3) years of relevant work experience
  • Demonstrated excellence in creative writing, editing, and proof-reading skills
  • Proficiency in Hootsuite, WordPress, Mailchimp, Adobe publishing programs, Microsoft Office and Google Suite
  • Photography, video and multi-media competency
  • Experience with web design and multiple social media platforms required
  • Ability to quickly establish rapport with others and find joy in working with seniors

BENEFITS (Full-Time)

  • Health, Dental & Vision Insurance
  • FSA & HSA
  • 403(b) Retirement Plan
  • 529 College Savings Plan
  • Long-Term Care Insurance
  • Legal Resources
  • Paid Time Off
  • Holiday Pay
  • Corporate Wellness Program
  • Health Club & Spa Membership
  • Employee Education & Training Fund
  • Employee Assistance Program
  • Credit Union Membership

Apply online at

EOE/Tobacco Free/Drug Free


. Requirements:


Full time
Salary Range
$37,000.00 - 61,000.00
per Year
Salary range estimated by
Williamsburg, VA 23185, US