SMS Specialist

Position:   SMS Specialist

Location:   Dallas (REMOTE), TX

Job Id:   1427

# of Openings:   1

Academic Partnerships is hiring a  SMS  Specialist  to join our Student Experience (SE) Team. We're looking for a marketing professional who will play a critical role in SMS campaign build, testing, QA, deployment, reporting and optimization working in Salesforce CRM and Twilio platforms.  This role is 100% remote.

This is a great opportunity for a marketing professional that is passionate about SMS and loves working in a fast-paced environment!

Responsibilities Include:

  • Serve a key role in the management and deployment of manual SMS including calendaring and workflow.
  • Develop and manage ad hoc SMS templates in Salesforce CRM to ensure brand and message accuracy.
  • Collaborate with Journey Managers to QA automated SMS templates to ensure message accuracy.
  • Maintain sound SMS deployment best-practices that will effectively and efficiently retain a strong reputation, generate engagement and drive conversion.
  • Document the SMS deployment processes to be used in training and to ensure deployment consistency.
  • Develop recommendations that will drive improvement of SMS performance e.g., A/B testing approach, link integration, long code vs. 800 optimization, etc.
  • Manage carrier registration by university partner.
  • Manage list segmentation, submission for approval, pre-deployment QA, testing, deployment and tracking.
  • Participate in weekly and monthly SMS performance to derive insights to advance recommendations for optimization utilizing Salesforce, Tableau and Twilio.
  • Partner with SE (Journey Managers and SFMC Developer), Vertical Marketing, Call Center Managers and Operations Analytics teams to ensure SMS campaigns target the right audiences with the right message at the right time to drive conversions.

Qualifications Include:

  • Bachelor's degree in Marketing or quantitative fields such as economics, finance, statistics, or business
  • 1+ year hands-on SMS platform deployment experience required (Twilio, MessageBird, Vonage, etc.)
  • 1+ year experience in marketing experience leveraging personalization and automation
  • Knowledge of best practices for database and SMS marketing
  • Strong organizational skills, attention to detail and ability to prioritize workload
  • Exceptional communication skills (written, verbal and visual)
  • Excellent relationship management and interpersonal skills
  • Proficient in Microsoft Excel and PowerPoint

Academic Partnerships is an equal opportunity employer and supports a diverse and inclusive workforce.

Salary Range
$43,000.00 - 85,000.00
per Year
Salary range estimated by
Dallas, TX 75201, US
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