New Business Development Specialist

Position Details

Working Title New Business Development Specialist Position Number 7912 Posting Number S2203 State Role Title Public Relations and Marketing Specialist III Position Type Classified Position Status Full Time FLSA Status Non-Exempt: Eligible for Overtime College/Division College of Business Department 534520 - Institute of Certified Professional Mgrs Pay Band 4 Pay Rate Maximum Starting Specify Range or Amount $37,042 Is this a JMU Only position? No Is this a grant-funded position? Yes. This is a grant funded position and is contingent upon continued funding.

General Information

The Institute of Certified Professional Managers (ICPM) is seeking an experienced professional to proactively seek and identify new business opportunities.

The Institute of Certified Professional Managers (ICPM) is a center in the College of Business at James Madison University. ICPM develops and certifies the competency of managers internationally.

Duties and Responsibilities

Research competitors, market conditions and industry to better create strategies to achieve sale fulfillment
*Conduct both primary and secondary research in the determination of prospective lead generation and market share growth strategies
*Develop marketing strategy with established metrics for measuring results
*Identifies topics for both inbound and outbound marketing campaigns
*Coordinate with Lead Development Specialist in the creation and design of materials to better enhance branding and sales throughout the institute
*Maintain industry and market trend knowledge through attendance in meetings, classes, workshops or trade shows/Expos as needed
*Develop and implement effective sales strategy to increase sales across the institute's products and services
*Foster relationships with business partners, potential clients, and business contacts to enhance organizations brand
*Develop new business from existing clients and actively seek new sales opportunities
*Determine and meet sales objectives and goals
*Establish and implement strategies to quantify sales prospects for sales cultivation
*Maintain accurate records of leads, accounts and communications
*Close new business deals by developing and negotiating contracts


*Ability to create and administer surveys and questionnaires
*Strong analytical skills
*Exceptional written and presentation skills
*Ability to utilize a wide range of technology to find, gather and present data in a meaningful manner to create strategic campaigns
*Demonstrated high motivation for the sales process
*Exceptional interpersonal and communication skills
*Detail-oriented; able to multitask
*Ability to critically think with strong decision-making skills
*Proven ability to complete the sale through an effective sales presentation
*Ability to understand and utilize marketing research to create strategies to promote the value proposition of the institute and its products
*Exceptional customer service skills
*Proficient in all Microsoft Office applications & familiar with CRM software
*Ability to revise and adapt planning and campaigns as needed

Condition(s) of Employment

Employment is contingent upon the successful completion of a criminal background check.

E-Verify Notice: After accepting employment, new hires are required to complete an I-9 form and present documentation of their identity and eligibility to work in the United States. James Madison University uses the E-Verify system to confirm identity and work authorization.

Posting Date 06/22/2021 Beginning Review Date 06/30/2021 Closing Date 06/29/2021 Open Until Filled No Proposed Starting Date 07/24/2021 EEO Statement

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination. This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status.

We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission. The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality.

Anyone having questions concerning discrimination should contact the Office for Equal Opportunity: (540) 568-6991.

Reasonable Accommodation Request

If you are an individual with a disability and need assistance searching or applying for jobs please contact us at (540) 568-3597 or . You may also visit the JMU Human Resource Office, located at 752 Ott Street, Harrisonburg, VA 22807 and we will be happy to assist you.

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Minimum Reference(s) Required 3 Quick Link for Direct Access to Posting Additional Posting Information


Business Operations Specialists, All Other

Job type

Full time

Salary Range
$47,000.00 - 74,000.00
per Year
Salary range estimated by
Harrisonburg, VA 22801, US
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