Digital Analytics Manager


Subway is undertaking an ambitious Digital transformation across Marketing, eCommerce, and Commercial operations. We are looking for an analytically driven optimizing ninja/wizard with prior working experience in implementing and/or managing consumer personalization experiments and target optimization strategies, using Adobe Target & Analytics. The Digital Analytics Manager will work with business stakeholders, product owners, and technology leaders to design, support, implement, measure, and manage consumer experience optimization tests across all digital channels.

The Manager will primarily work with Ecommerce, Marketing, and Loyalty product managers to create audiences, automate testing strategies, and relentlessly pursue areas of consumer experience optimization, ultimately driving measurable and directly attributable sales lift.

Position responsibilities include but are not limited to:

  • Leverage data to uncover site/app issues, drive product features, and execute AB/Multivariate testing.
  • Configure, administer, and operate Adobe Target to build multi-channel campaigns and transition to setting up automated personalization and auto-target capabilities.
  • Develop test strategies and test plans to deliver hyper personalized experience for every Subway consumer.
  • Manage Adobe Audience Manager to identify signals, construct traits and segments, and orchestrate ability to send segments to multiple channels including real time people-based destinations.
  • Execute pre-production and post-production QE testing for A/B experiments & personalization targeting.
  • Partner and communicate on the outcome with upstream and downstream product teams regarding execution of testing strategies.
  • Drive technical effort working with technology partners, marketing, site management and creative teams to ensure timely execution of testing and/or personalization cadence.
  • Leverage Target recommendation module and Audience Manager segments to deliver "best sellers", "What's trending" and other Cross-sell opportunities.
  • Lead consumer data platform and Data fabric management for Digital channels.
  • Accelerate implementation and achieve ROI on the Adobe Target and Adobe audience investment.
  • Identify and use appropriate statistical and analytic methods to support quantitative and qualitative findings and recommendations.

The successful candidate will have:

  • Bachelor's Degree in Math, Analytics, or related field required.
  • 5+ years related experience. Product Management experience and understanding of scaled agile methodologies strongly preferred.
  • Prior proven experience in working with Adobe Experience Management solutions, primarily Adobe Target, Adobe Analytics, and Adobe Audience Manager.
  • Strong analytical background and customer centricity mindset.
  • Fundamental understanding of statistics and machine learning.
  • Strategic analytical thinker, and technology savvy entrepreneur with deep understanding of various optimization techniques.
  • Basic knowledge of Java Script, Json, HTML - ability to understand and edit scripts.
  • Microsoft office suite including MS Excel, PowerPoint (advanced).
  • Certified in Adobe Target and Adobe Analytics.
  • Working experience in interacting and using technology solutions, data analysis beyond Excel.
  • Microsoft office suite including MS Excel, PowerPoint (advanced).
  • Experience with statistical methods such as clustering, logistic regression, decision trees, discriminant analysis.
  • Experience in data extraction and analysis language such as SQL, PostgreSQL etc.
  • Experience in analytical tools such as R, Python and Visual tools such as Tableau/Power BI is desired.

The Company is only considering applicants who are currently authorized to work in the U.S.

AA/EOE/M/F/D/V

Company
Subway
Posted
10/02/2021
Salary Range
$67,000.00 - 118,000.00
per Year
Salary range estimated by
Location
Miami, FL 33101, US
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