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Manager, Market Research

Manager, Market Research

Washington, DC, USA Req #122

Tuesday, July 13, 2021

The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing manufacturers in every industrial sector and in all 50 states. The mission of the NAM is to be the voice for all manufacturing in the United States.

National Association of Manufacturers

Job Description

Job Title:                    Manager, Market Research

Department:              National Department

Division:          Membership and Strategic Development

Reports To:               Senior Director, Membership Operations

FLSA Status/Level:    Exempt, Professional

Updated:                     September 2020

Position Summary:

The Manager, Market Research, is a key member of the Membership Operations team and is responsible for providing the best possible prospect and member market research to improve and maintain the teams' new member sales, high retention and dues increases.

We seek candidates who share the NAM's core values and identify with the following attributes:

  • Mission Driven: motivated by the greater purpose of serving our members and achieving the NAM's goal through our individual contributions.
  • Entrepreneurial Spirit: believes that goals can be achieved and obstacles overcome through individual ownership of responsibilities.
  • Intellectually Curious: seeks new experiences, searches for knowledge, and solicits candid feedback with an openness to learning and evolving.
  • Professionally Rigorous: pursues roles that strengthen current skill set and provides new opportunities that will advance individual career path.
  • Willing Pioneer: Understands the vision of what we are trying to achieve and can bring clarity to ambiguity, solutions to challenges and willing to iterate until best practices are adopted.

Day to Day Responsibilities:

  1. TAM: Responsible for managing the Total Available Market (TAM) of US manufacturing industry managing free, subscription, and third-party firms outsourced to support primary and secondary research. Including, but not limited to Maintaining real-time analysis of members vs. prospects in key segments including by size, geographic, Industry and sector.
    • Size: Fortune 100, 500, enterprise small and medium manufacturers
    • Geographic: analysis by region, state and congressional district
    • Industry: Regularly refining and updating the key industries and the sectors included in each industry.
    • Demographics: Ownership, FDI, etc.
  2. Network Analysis: Lead the development of how the total addressable market can be segmented and prioritized to engage members and recruit prospects.
    • Tracking priorities and issues, growth/decline industries and geographic distribution to develop lists of members for targeted outreach and engagement based on company size and demographics. 
    • Identify board matches, business connections, association connections, supplier awards and customer & supplier list and community engagement of both the company and individual contacts.
  1. Deep Dive Research: Perform through and complete analysis to support both immediate needs and package findings for broader distribution and application.
    • Industry Overviews: Provide regular updates on the drivers of industry growth, decline, priorities and key stakeholders.
    • Backgrounder development and support: Provide research support, analysis and feedback on members and prospects, as requested.
    • Briefings on key issues: share key findings for custom projects to larger audience for re-use and educational purposes.

The above list of responsibilities is representative of the position and is not intended to limit or preclude other responsibilities and tasks that may be associated with or added to the position.

Supervisory Responsibilities:

  • No direct reports


  • College degree (preferably in marketing, business, finance); four to five years experience in research and database management;
  • Working knowledge of database structure and familiarity with prospect sales and lead generation systems; strong interpersonal,
  • Collaborative and organizational skills plus good judgment are required.;
  • Excellent communications skills, both written and verbal, with strong listening ability;
  • Strong project management and organizational skills;
  • Strong interpersonal relations;
  • Attention to detail and high degree of accuracy;
  • Strong Salesforce experience preferred;
  • Computer proficiency with Windows, Microsoft Office Suite (Word, Excel and Power Point), and the Internet; Ceridian or similar HRIS experience a plus;
  • Strong team player;
  • Ability to work effectively in a fast-paced, quality and goal driven work environment.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The NAM is an equal opportunity employer.

Other details
  • Pay Type Salary
  • Job Start Date Tuesday, July 13, 2021

  • Washington, DC, USA

Salary Range
$57,000.00 - 107,000.00
per Year
Salary range estimated by
Washington, DC 20001, US