Communication Content Manager

Communication Content Manager

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.

At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

The role of Communication Content Manager is to develop and implement communications programs and messages – including marketing communications, web content, and direct marketing – to educate and inform stakeholders, including customers, employees, trade media and interest groups.

Reporting to the Head of Global Brand Management, you will be leading the development and implementation of the global communications strategy for the Electrification Business Area Segments and Solutions and Distributor partners. Ensure executional excellence in all communications for the global business and support the global Segments/Solutions business management and distributor management in all communications matters. Lead the global Electrification Business Area sustainability communication strategy evolution and implementation.

Your responsibilities

  • Communications planning - Input to the communications strategy and assist with preparation of plans and day to day communication materials for key EL segments: Buildings, F&B, Utilities, Data Centers, Smart Cities and E-mobility, in cooperation with EL global marketing and segment teams. Drive the continued evolution and implementation of ABB EL sustainability communication strategy.
  • Content creation and management – In collaboration with Divisions Product Group/Segments/Solutions Communications teams, develop key messaging and content for Segments/Solutions communications; create and implement engaging messaging / value propositions around industry pain points. Maintain a library of Segments/Solutions related photos and film shoots, image bank, graphics and product documentation in ABB Library. Oversee segment content being developed by regions and markets, ensuring accuracy and continuity of messaging. Support communication content creation for ABB Electrification distributor and channel partners. Oversee global sustainability communications content creation.
  • Campaign / event planning - Coordinate communications campaigns and content for EL key segment events, in collaboration with global EL marketing and segment teams. Facilitate collaboration across additional ABB Business Areas to serve global Segments with a complete ABB offering and message.
  • Digital and social media - Oversee the EL Business Area’s Segments and Solutions external websites (pages, structure, content, layout etc.) and manage global social media initiatives, working in close collaboration with the Segment marketing and Division team. Develop content for internal communications in cooperation with internal communications teams in the Electrification Business Area, as required.
  • Data Analytics - Analyze and report campaign results / metrics and communicate with stakeholders.
  • Agency partners - Manage agency relationships to ensure seamless delivery of communications services to the business.
  • Budget and cost control - Manage and apply rigorous control to the communications budget, ensure transparency and maximize effectiveness and efficiency.

Your background

  • Masters or Bachelor’s Degree in Marketing, Communications, or Business.
  • Minimum 10 years of relevant experience with proven track record, and an interest in technology and digital solutions. Business knowledge in power/industrial technology an advantage.
  • Fluent in English (written and spoken), any additional languages a plus
  • Budget management experience.
  • Experience working with senior leaders and strong stakeholder management skills.
  • International experience, with ability to create and build relationships across geographic and cultural boundaries.
  • Strong writer with proven experience writing for a variety of audiences and across a variety of channels.
  • Cross functional communication skills (i.e. internal, external, media, digital, marketing communications).
  • Experience in marketing metrics and Key Performance Indicators (KPI) setting, Return on investment (ROIs).
  • Ability to effectively manage marketing / communication agencies.
  • Proficient with software used by marketing communications including Adobe suite, Photoshop, In Design, Flash, CMS (content management systems such as Sitefinity), html design a plus.
  • Strategic thinker with strong consulting skills, able to partner with all levels of management.
  • Proactive, result-oriented with strong networking and communications skills.
  • Strong organizational skills and keen attention to details.
  • Ability to work on several large projects concurrently, and often under pressure, as well as to prioritize as necessary.
  • Candidates must already have a work authorization that would permit them to work for ABB in the US.


  • Retirement plan
  • Life insurance
  • Medical insurance
  • Disability insurance
  • Wellbeing program

More about us

Global Business Services (GBS) is ABB’s shared services organization which delivers operational and expert services in Finance, Human Resources, Information Systems, Legal, Global Travel Services and external Customer Contact Centers. With employees based in five main hubs and front offices, GBS provides mainly Business services to ABB teams across the globe as well as supports with external customer inquiries.

We look forward to receiving your application. If you want to discover more about ABB, take another look at our website

Equal Employment Opportunity and Affirmative Action at ABB

ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace.

All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites:

As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to Resumes and applications will not be accepted in this manner.

ABB Group
Full time
Cary, NC 27518, US