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Coordinator, Marketing&Comm

The Coordinator, Marketing & Communications supports marketing and communications for a designated LifePoint facility.  The Coordinator is responsible for implementing marketing and communications strategies for one market, working collaboratively with all departments to ensure all advertisements, communications, collateral materials accurately reflect and support LifePoint brand and message expectations.  The Coordinator has a dotted line reporting relationship to the HSC Marketing and Communications teams.

Job Requirements 

Minimum Education
Bachelor's Degree (Journalism, Communications, Marketing, Public Relations or related field) required..


Required Skills
Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action.
Experience with the development and implementation of marketing and communication plans aligned with strategic initiatives
Strong business acumen, creativity and critical thinking skills.
Proven experience in planning and organization of special community events
Effective public relations skills including interaction with the public, press, TV, radio
Ability to develop conceptual idea/program through implementation.
Poised under pressure with ability to handle competing priorities.
Health care experience within a matrix organization is preferred
Strong written and verbal skills, and well versed with public presentations.
Effective in a dynamic environment with various simultaneous demands.
Set workable marketing framework consistent with organizational and business priorities.
Experience in health care working within a matrix organization is preferred
Continuous learner who seeks higher degree of professional excellence


Required Skills
Proficiency in Microsoft Office products with emphasis on PowerPoint and Word required. Proficiency in desktop publishing (InDesign, Photoshop, Publisher) or graphic software preferred. Strong organizational, interpersonal, oral and written communication skills required. Ability to communicate effectively and work collaboratively with others. Must be flexible and have ability to successfully handle multiple projects simultaneously with little oversight.
Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication: Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.


Minimum Work Experience
Minimum 1 year of related experience in marketing, communication (media,advertising) highly preferred
Healthcare experience a plus.

Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran
Rutherfordton, NC 28139, US