Content Strategist

Content Strategist

Location:- 100% remote (Seattle)

Duration:- 6+ Months

Cleint:- Expedia

Responsibilities of Content Strategist at Expedia

  • Create, revise, source or aggregate contextually appropriate content to UX guidelines Propose new content and determine impact on existing content
  • Maintain a matrix of impacted content assets and conduct gap/competitive analysis
  • Understand and promote best practices as they relate to SEO, UGC/Social, testing, optimization and localization
  • Analyze data to understand user behavior and push for content improvement
  • Use a combination of data analyses, user research, benchmarking, and content audits to make content decisions and orchestrate content development
  • Execute multiple projects under tight deadlines

Job Requirements:

Requirements for Content Strategist at Expedia

  • Bachelor's or Equivalent Experience; Design, English, Communications, Journalism, Information Systems degree or relevant experience is applicable
  • Capable in core skills including UX Writing, Content Audits and Analysis, Content Mapping and Modeling, Content Planning and Sourcing, Conversational Design, and Information Architecture
  • familiar with data reporting tools (Omniture, Google Analytics) Create taxonomies and metadata frameworks for grouping and tagging content
  • Have knowledge and the ability to use content management systems, mobile apps, APIs, algorithms
  • Knowledge of basic graphic design principles around color, scale, and typography

Seattle, WA 98127, US