Consumer Insights Manager, Marketing Measurement & Optimization

Discovery is at the core of everything we do - whether it’s a great value, incredible style, or building long-lasting partnerships with people around the world. That’s what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.


Posting Notes: Framingham  || MA 

Consumer Insights Manager, Marketing Measurement & Optimization

Job Summary

The Consumer Insights Manager will lead understanding of the performance of our marketing spend and guide recommendations on optimization to improve sales and profitability of investments. In this role you will be responsible for leading our Marketing Mix Modeling across all 5 brands (T.J.Maxx, Marshalls, HomeGoods, Homesense, Sierra) and other media measurement including test and learns and brand studies to understand opportunities to optimize our spending. The successful candidate should demonstrate strong analytics and insight generation and ability to distill data into a simple story. You will work cross-functionally with a wide variety of partners, including consumer insights, brand marketing, media & digital marketing, and external agencies. The manager will lead the overall program, including managing the relationships with our outside research partners.

Major Areas of Responsibility

  • Lead bi-annual Marketing Mix Modeling for 5 Brands, leading the process, collaborating across teams/data owners, and generating insights and recommendations for the organization
  • Develop learning plans to measure marketing test and learns
  • Diagnosis factors driving performance including creative, audience, media placement, media partner
  • Integrate insights across TJX portfolio to enable cross brand share and reapply
  • Establish and refine process and methodologies in media measurement space
  • Assess new measurement capabilities and provide recommendations to the business
  • Manage MMM vendor relationship

Qualifications

  • Bachelor’s degree; 6+ years’ experience in consumer insights and/or market research
  • Experience in media measurement, marketing mix modeling, or web analytics
  • Background in generating insights and action from quantitative research
  • Adept at presenting complex concepts in an easy to understand and impactful way
  • Attention to details and able to grasp the big picture
  • Naturally curious with passion for understanding customer behavior and trends, advocating for the customer, and growing in the insight function
  • Experience managing outside vendors, and mentoring others, to realize potential
  • High degree of proficiency with Microsoft Office products

Discover Different at TJX means opportunity, teamwork, and career growth. That’s why working here is so much more than a job. When you’re a part of our TJX family, you have the full support of a diverse, close-knit group of people that work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.

We care about our culture, but we also prioritize the tangible stuff - competitive pay, great benefits, and a great group of people.
                          
We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

 Posting Notes: Framingham  || MA

Posted
09/11/2021
Type
Full time
Location
Framingham, MA 01704, US