Marketing and Data Analytics Manager - REMOTE

The SFDC/Marketo Marketing Specialist will be responsible for supporting and executing digital marketing campaigns for Acxiom. This includes responsibility for data integrity, list loading, reports, dashboards, as well as supporting the execution of marketing automation programs and lead nurturing campaigns. Additional responsibilities may include marketing business process optimization, marketing lead flow analysis, as well as marketing operations best practices creation and publishing. As a member of the Marketing Operations team, you will work cross-functionally with Marketing, Sales, Product Development, Legal, Privacy, Security, and IT, as well as with Acxiom's leadership.

DUTIES AND RESPONSIBILITIES :

- Support global demand generation activities with list imports, record cleansing, and data field setup.
- Build and maintain data hygiene campaigns to keep data integrity inside Salesforce.com and Marketo.
- Implement and manage demand-generation infrastructure and operational processes inside Salesforce.com and Marketo.
- Refine marketing lists and implement segmentation strategies for targeted verticals and personas
- Provide day-to-day system, administration and configuration support for Marketing users.
- Delivery of insights, findings and recommendations regarding marketing performance and opportunities through adapting statistical methods, tools and business expertise to sets of relevant data, affecting the performance of the global marketing organization or its marketing programs.
- Collaborate with global sales and marketing stakeholders on CRM requirements and best practices.
- Document, communicate, and train operational processes.
- Collaborate with global sales and marketing stakeholders on implementation of online marketing programs.
- Assist with designing and building lead-generation programs, lead-nurturing programs, lead scoring, and automated communications programs.
Company
Acxiom
Posted
07/14/2021
Type
Full time
Salary Range
$80,000.00 - 130,000.00
per Year
Salary range estimated by
Location
Mount Pleasant, SC 29464, US