Category Development Manager

Category Development Manager

Job Description
The Category Development Manager (CDM), will work closely with the Sr. CDM and cross functional teams in the development of category leadership stories focusing on driving overall category growth. Leveraging syndicated data, shopper and consumer insights, category and industry trends, CDMs will assist development of comprehensive category strategies enabling greater sell-thru and category share gains. This information will be utilized among the Business Unit, Field Sales and Category Management Teams to continuous improvement in building strategic influence and driving category growth and execution. Candidate will possess effective communication skills with demonstrated ability to influence cross-functionally within a matrix environment.


Category Management Expertise
  • Understand category purchase drivers, trip missions, shopper need states, etc. and liaise with BU Sales, Field Sales and Category Management on executional strategies
  • Participate in Customer meetings as the credible Category expert
  • Participate in cross-functional initiatives and immerse in insights on retail and shopper trends
  • Provide insight and perspective of the various channel dynamics on assigned categories (Category / Brand impact of reduced promotions in Hi Lo channels)
  • Form perspective on omnichannel purchasing behaviors (e.g. P2P, B&M, Grocery Pick-up, Ship to Home, etc.)
  • Understand how online purchase behaviors differ from those in-store and provide specific recommendations to capitalize on omnichannel purchase behavior

Reporting and Data Analytics
  • Ensure Data Providers category definition and product hierarchy align with K-C's structure
  • Translate complex metrics and analytics into valuable strategic insights that drive category growth and executional opportunities
  • Direct and perform analysis across a wide variety of category business issues and make fact-based recommendations

Category Analytics
  • Ability to synthesize large amounts of data (e.g. Shopper Research, POS, Loyalty card information, registry, etc.) into actionable insights
  • Utilize knowledge of shopper to recommend optimal category assortment, merchandising flows, adjacencies, cross merchandising opportunities, etc.
  • Lead efficient assortment work with customer teams enabling optimized SKU recommendations
  • Build in-store category innovation into all category leadership discussions (e.g. aisle reinvention, store of the future, disruptive merchandising strategies, etc.)

  • Bachelor's degree (emphasis in business/marketing or related field) preferred
  • Demonstrated knowledge of Category Management philosophies, tools, processes and proven record of success. Category Management Certification a plus
  • Strong familiarity with syndicated data, measures, and software (e.g. Nielsen, IRI, Consumer panel, Spectra, ECRM, or Market Track, etc.) and space management principles and software (e.g. JDA, Prospace, Spaceman, etc.)

  • Minimum 3 years of experience within CPG and / or Retail of consumer products (Category Management, Shopper Insights, Sales or related position)

DEPARTMENT SPECIFIC/NON-ESSENTIAL FUNCTIONS: INCLUDE BUT NOT LIMITED TO Perform analyses and design strategic business presentations tailored to inform and support AOP process. Integrate Omni channel insights, strategy and executional tactics within the Mega Category leadership work and Category Overviews. Analyze and interpret customer trends. Facilitate incorporation of business strategies and tactics. Keep team leader informed on status of plans and programs, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results. Contribute to achievement of business and personal objectives by seeking and responding to performance and developmental feedback. Initiate personal development activities to enhance functional effectiveness.

Kimberly-Clark and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene, and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex, and Depend, Kimberly-Clark holds No.1 or No. 2 share positions in more than 80 countries. With more than 140 years of history of innovation, we believe in recruiting the best people and empowering them do their best work. If fresh thinking and a passion to win inspire you, come Unleash Your Power at Kimberly-Clark.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This position may require a post-offer/pre-hire Physical Abilities Test (PAT) to confirm that individuals are able to perform the essential functions of the job.

K-C requires that an employee have authorization to work in the country in which the role is based. In the event an applicant does not have current work authorization, K-C will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship. This position is subject to drug and alcohol testing, including pre-employment testing.

Global VISA and Relocation Specifications:K-C will support in-country relocation for the chosen candidate for the role, including assistance to obtain proper work authorization. The benefits provided will be per the terms of K-C's applicable mobility policies. The benefits/policy provided will be decided in K-C's sole discretion.

Primary LocationUSA-IL-Chicago

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time
Full time
Salary Range
$91,000.00 - 137,000.00
per Year
Salary range estimated by
Chicago, IL, US