Social Media Manager

SOCIAL MEDIA MANAGER JOB DESCRIPTION:

  • Social listen and respond to all reviews across three brands. Prioritize responses to address guest concerns immediately working with internal Guest Relations and external email programs’ Customer Service partner using established escalation process for review sites (Yelp, Open Table, Trip Advisor, Facebook Reviews, etc.) and third party protocol.
  • Develop, manage, and optimize social ad campaigns and brand presence/engagement to support sales on platforms such as Instagram, Facebook, Twitter, and TikTok.
  • Collaborate with cross-functional teams to develop marketing strategies and communications plans that leverage the social media space for Benihana, RA Sushi, and Haru Sushi brands.
  • Develop content across owned, earned, and paid social channels. This could include tweets, status updates, pins, photos and videos. Social Media Manager is responsible for understanding individual brands’ tone of voice and personality, and tailoring content accordingly.
  • Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
  • Create timely and engaging content optimized for platform used and intended audience.
  • Create engaging and professional visuals that reflect the brand. Customize social media pages (ex. Facebook, Twitter, TikTok), create original content, etc.
  • Stay current with social media trends and tools, including attending networking and educational events, reading blogs and listening to podcasts.
  • Work with team members to create a solid branding message that is reflected across marketing materials, social media content and shared by employees.

Education/Experience

  • 5+ years of social media experience or equivalent in a corporate environment and/or corporate account management experience.
  • BA or BS with focus on communication, advertising or marketing.
  • Advanced knowledge of Facebook Business Manager and Power Editor.
  • Proficiency with Adobe Creative Suite preferred.
  • Experience writing, editing and crafting content for the social media platforms, including, but not limited to Facebook, Pinterest, Twitter, Instagram, YouTube, and TikTok.
  • Experience with leveraging social media management and analytics tools, including, but not limited to Hootsuite, Adobe Creative Cloud, Google Analytics, and Facebook Insights.
  • Working knowledge and real-world experience in planning, managing and executing social media initiatives and programs that span owned, earned and paid.
  • Knowledge of social media legal guidelines and best practices.
  • Strong understanding of user-generated content management, content marketing and reputation management.
  • Strong, professional written and verbal communication skills.
  • Ability to work independently and in a team environment.
  • Exceptional time management skills including the ability to handle multiple ongoing tasks with changing priorities and deadlines.





PI138862674

Company
Benihana
Posted
06/11/2021
Type
Full time
Location
Aventura, FL 33180, US