Product Marketing Manager

Remote in the US (not CA)
Manager, Product Marketing

Job Responsibilities:

  • Develop the go-to-market strategy in close collaboration with Product Management and Sales.
  • Research market needs; collect and analyze data that supports Buyers’ needs.
  • Define and maintain a deep understanding of our Buyer Personas.
  • Serve as a subject matter expert on our product value proposition to customers, prospects, external stakeholders (analysts, media, pundits, agencies, partners) and internal stakeholders (Sales, etc.).
  • Lead the go-to-market strategy for product releases, including messaging, training, and promotion.
  • Serve as an evangelist for our products via critical communication channels, such as blogs, social media, and speaking.
  • Create content (e.g. white papers, product videos, website copy, blog posts, webinars, etc.) to support progression along the Buyer Journey.
  • Work collaboratively with demand generation and writer(s) on the content strategy.
  • Work with our customers to identify and create case studies and customer success stories.
  • Deliver training and sales tools, in partnership with Sales Operations, to our Account Executives and partners.
  • Keep the company up-to-date with market trends and competition, and translate that into actionable information, tools (i.e. battle cards), and programs for Sales and Marketing.

Requirements:

  • BA / BS degree preferred but not required.
  • No less than 3, no more than 7 years of progressive experience in product marketing for enterprise Software-as-a-Service.
  • Ambitious marketing professional with experience driving adoption and expansion of a product.
  • Possess unique ability to juggle wide range of responsibilities, from customer engagement to product adoption to sales processes.
  • Excellent written and verbal communication skills --- there is a heavy amount of writing and presenting in this role.
  • You must be a thinker and a doer.
  • Previous experience being accountable for metrics, such as content effectiveness, Win Rate, Competitive Win Rate, market penetration, and market share.
  • Skilled at working in a collaborative, cross-team capacity. This role requires you to work across functions and departments.
  • Experience with Customer Relationship Management, Marketing Automation, and Content Management systems preferred.

 

Company
Horizontal
Posted
06/01/2021
Salary Range
$80,000.00 - 138,000.00
per Year
Salary range estimated by
Location
Denver, CO 80285, US