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Content Marketing Manager

THE COMPANY

B-Stock is the world’s largest online marketplace for returned, excess, and other liquidation merchandise. Our customers range from SMB to the world’s largest brands and retailers (including all ten of the top 10 U.S. retailers). Led by eBay veterans, B-Stock completes over 200,000 transactions per year, selling 135 million items annually, making us a clear leader in the space.

The amount of inventory that is returned or unsold each year is growing very rapidly; in 2020, the value of this merchandise was estimated at $500 billion. Much of it ends up being liquidated for pennies on the dollar; some of it is even destroyed or landfilled. We believe there is tremendous value in and demand for this inventory - no matter the category, condition, or location. The B-Stock platform gives buyers a simple and direct way to buy valuable products and offers sellers a trusted replacement for traditional liquidation and a critical boost in operational efficiency.

Backed by top investors including Spectrum Equity, True Ventures, and Susquehanna Growth Equity, B-Stock runs lean, fast, and shows no signs of slowing down. Our core values have shaped the company we are today and will certainly drive our success for many years to come.

For more information, visit www.bstock.com/careers/

JOB SUMMARY

B-Stock is looking for an innovative, creative Content Marketing Manager. The ideal candidate will develop, execute and implement compelling, multichannel, bar-raising content that drives engagement and supports the buyer journey from awareness to advocacy. This candidate will excel at working cross-functionally within marketing and with other teams to develop content that speaks directly to both prospects and customers about their critical business needs. This role will report to and work closely with the Director of Demand Generation.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

  • Create engaging content in the form of whitepapers, eBooks, reports, infographics and case studies to be used in both inbound and outbound marketing campaigns
  • Exhibit a strong understanding of SEO/Organic Search best practices in content creation by leveraging keyword targeting, proper content structure and continuous improvement of B-Stock’s earned traffic goals
  • Develop, write, and edit material for the two-sided B-Stock blog, designed to educate prospects and current clients
  • Research topics and ideas to include in the monthly eNewsletter and facilitate distribution with the Email Marketing Manager
  • Work closely with Demand Generation Specialist and Sales Managers to monitor performance of content and optimize pieces based on feedback
  • Work with Marketing & Sales Programs Manager to build engaging presentations for webinars and trade show speaking engagements
  • Keep content fresh and updated on the BStock.com Seller Resource page
  • Participate in special projects and initiatives as needed by the marketing team


MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES

  • 5+ years of experience creating marketing content used in demand generation programs, displaying strong writing skills
  • Bachelor’s degree in Marketing, Communications or Journalism
  • Experience producing content for web, print and marketing channels in a B2B space targeting large enterprise
  • Substantial understanding of SEO best practices and can demonstrate past experience utilizing such
  • Knowledge of the buyer journey from awareness to advocacy and solid understanding of marketing content needed at each stage that will engage both prospects and customers
  • Advanced PowerPoint skills
  • Strong interpersonal and relationship-building abilities, with the desire to work collaboratively
  • Proven project management ability and getting project tasks done through others
  • Professional communication skills that have led to high performing content pieces
  • Previous experience writing in APA Style


PREFERRED QUALIFICATIONS

  • Experience with graphic design, has a ‘designer’s eye’
  • Knowledge of Adobe Suite
  • Experience in leading a content mapping project
  • Knowledge of content syndication
  • Experience in e-Commerce, retail or reverse supply chain


OUR VALUES

Make Each Dollar Count
Whether it’s the recovery amount or a buyer’s budget, money matters to all of our clients. And because each dollar matters to them, it matters to us.

Take Our Work Seriously, Not Ourselves
Everything at B-Stock continues to grow - everything but our egos, that is. We’re not afraid to let loose and laugh (often at ourselves).

Do The Hard Things Today That Will Pay Off Tomorrow
We’re willing to sacrifice and endure, fail and adapt to reach our long-term goals.

Use Trust As The Best Measure Of Success
The trust we earn along the way is more valuable than money. Without trust from both our buyers and sellers, our business won’t succeed.

Find Strength In Numbers
Use our passion for data to provide value to our customers, improve ourselves, and develop new ways to delight our buyers and sellers.


EMPLOYEE BENEFITS

  • Competitive compensation packages including bonus and options
  • Medical, dental, and vision benefits
  • Paid Time Off, telecommuting and matching 401(K)
  • Support for continuing education
  • Team off-sites, social events and extracurricular activities are a staple
  • Snacks, drinks, and the occasional box of donuts


No applicant will face discrimination/harassment based on race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination/harassment based on “protected categories,” B-Stock also strives to prevent other, subtler forms of inappropriate behavior (e.g., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at B-Stock.

US Work Authorization required.


**Please note that this opening is for one (1) position, however, we are open to candidates in any of the listed locations**



Posted
04/23/2021
Type
Full time
Salary Range
$52,000.00 - 86,000.00
per Year
Salary range estimated by
Location
Boston, MA 02298, US