Marketing Coordinator - Digital Operations

Position Purpose

Under minimal supervision, the Marketing Coordinator supports the Digital Marketing and National Brand teams in day-to-day operations by coordination of digital efforts across brands such as content syndication, brand digital asset management, community management support, and e-commerce digital shelf enhancements and upgrades. This position assists with merging consumer and brand insights to give tactical support to the Digital team.

Functional Responsibility Essential Duties
  • Provides day-to-day management of content syndication platform, including utilization, platform optimization and vendor relationship management
  • Facilitates manual content delivery and updates to non-syndicated platforms, as needed
  • Evaluates standards and processes for content updates and helps develop new ways of working
  • Deploys and maintains digital shelf optimizations and assets on all e-comm channels, from brand launch to sunset
  • Serves as day-to-day lead for retailer’s e-commerce support
  • Addresses internal requests for content updates and management 
  • Fulfills internal and external wine photo requests and tracking through to delivery
  • Assists with the build, management and organization of the Digital Asset Library and Sales Portal
  • Manages ratings/review platform and provides community support
  • Responsible for following through and supporting on new initiatives and provides updates to key stakeholders throughout the project management process
  • Identifies digital trends and growth opportunities
  • Works on special projects as assigned

*Other duties may be assigned

Non-Essential Duties

*Other duties may be assigned

Minimum Requirements

Education and Experience

  • Bachelor’s Degree required
  • Emphasis in Marketing, Business Administration preferred
  • 2+ years of directly related experience
  • Digital Marketing experience required
  • Wine Industry experience preferred

Knowledge, Skills, and Abilities

  • Excellent planning, organization, and communication skills
  • A self-starter, detail oriented, and results driven attitude
  • Able to work within a team environment and build cooperative and collaborative relationships with those inside and outside the department
  • Advanced computer skills including MS Word, PowerPoint, Excel, SharePoint and Outlook 
  • Photoshop and other image editing platforms
  • Experience with navigating in Internet/Intranet environments, Google Analytics, Digital Campaign Tracking Services and Social Media
  • Experience with Adobe Experience Manager (AEM), WordPress, VinSuite or other website content management platforms a plus
Working Conditions

General office environment

Work Standards
  • Acts in a manner reflective of the Company culture of High Moral Standards, Innovation and Continuous Evolution, Trust in Team, Continuous Improvement, and Sustainable Relationships
  • Communicates, interacts, and works effectively with others; receptive to feedback and coaching; voices concerns in a constructive manner
  • Demonstrates commitment to safety first; communicates safety concerns; promotes a safe work environment based on established safety standards and training
  • Follows all Company policies and procedures
Additional Comments

Management retains the discretion to add to or change the duties of the position at any time.

Delicato Family Wines offers its employees a generous and comprehensive benefits package.  The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents.  Additional health benefits include life, disability and flexible spending accounts.  Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.

 

Delicato Family Wines is an Equal Opportunity Employer.

Posted
04/21/2021
Salary Range
$39,000.00 - 70,000.00
per Year
Salary range estimated by
Location
Napa, CA 94558, US