Indiana Grown Marketing and Communications Manager

Work for Indiana

Grow your career with the State of Indiana! With more than 50 executive branch agencies, the State of Indiana is a diverse workforce offering employees stimulating and challenging projects across a broad scope of career opportunities. As a State of Indiana employee, you impact the well-being of Indiana’s communities every day.

 

About the Indiana State Department of Agriculture (ISDA): 

The Indiana State Department of Agriculture (ISDA) was established as a separate state agency by the Legislature in 2005. The Director of ISDA is appointed by the Governor and is a member of the Governor’s Cabinet. The ISDA vision is to be a global leader in innovation and commercialization for food, fuel, and fiber production.  For more info click this link: http://www.in.gov/isda/3240.htm

 

Salary: 

The starting salary for this position may be commensurate with education and/or experience.

About the Job:

The Indiana Grown Marketing and Communications Manager provides project leadership, strategic input, and implementation of multiple strategies to drive economic development and marketing for Indiana growers, processors, and markets; with a specific focus on the Indiana Grown program and local foods initiative.  Responsible for outreach to the public in a variety of capacities including marketing, communicating the story of Indiana Grown and connecting with consumers.

A Day in the Life:

The essential functions of this role are as follows:

  • Develop and post content and associated images/graphics to Indiana Grown's social media including Facebook, Twitter, Instagram, Pinterest and YouTube.
  • Film and edit weekly Indiana Grown on the Road videos as well as other educational, promotional or informational videos for the program.
  • Coordinate details and provide support to the Program Director for media appearances and interviews
  • Implement and manage the Indiana Grown presence at the state fair, including daily management of the Indiana Grown store, design of store layout and product/displays placement, securing and scheduling short-term staff, coordinating stock of store items, daily communication with members regarding inventory management, vendor form and invoice collection, money collection and deposits, and additional items as needed.
  • Manage Indiana Grown Culinary Contest at the Indiana State Fair by selecting judges and emcee, help staff the event and collect recipes to be used for future blog posts. 
  • Develop content for the monthly Indiana Grown newsletter
  • Coordinate media requests for Indiana Grown with the ISDA Comms Team and the Lt. Gov Comms staff
  • Format consumer-facing publication: Looking Local
  • Write and edit news releases and media alerts for review by ISDA Comms 
  • Concept development and execution of State Fair educational and informational exhibits to accompany Indiana Grown Marketplace.
  • Facilitation and execution of a communication strategy as developed with ISDA Communication team to promote Indiana Grown through a combination of social media campaigns, member outreach, and consumer education.
  • Collaborate with the ISDA Communications team to update applicable sections of the ISDA website.
  • Creative consultation with media marketing companies and public relations to develop overall vision and identify a branding style for Indiana Grown.
  • Liaise and coordinate with website development team to create a more user-friendly consumer-facing website as well as functional portal for members to share their story.
  • Represent Indiana Grown at Indiana Family of Farmers monthly meetings, quarterly Ag Communicators Forums and other industry gatherings.
  • Gather member feedback of events, program initiatives, etc. via creation and dissemination of surveys
  • Identify and handle logistics for member growth opportunity events, including not limited to: buyer's events, community partnerships, sponsorships, or retail/wholesale event
  • Communicate with local tourism and Convention/Visitors Bureaus to ascertain membership opportunities, identify membership overlap and potential collaboration of marketing efforts.
  • Creation of meeting agendas and materials for Indiana Grown Commission to highlight new initiatives, share performance data and insights of program’s accomplishments. 
A Day in the Life:
  • Design and create online, print and digital materials including, but not limited to, business cards, flyers, billboards, print ads, etc. related to member marketing and consumer education and oversee implementation via print, email, or website; includes newsletter creation.
  • Approve, edit and publish blog posts submitted by members as well as create recipe, event and new member blog posts.
  • Maintain website calendar by researching new events to include and incorporating events submitted by members.
  • Event planning and logistical management of all Indiana Grown events in collaboration with team.
  • Monitor joint Indiana Grown mailbox to answer emails from consumers and members in a timely manner.
  • Maintain and develop in-depth knowledge of agriculture, local foods, farmers markets, culinary arts, value-added foods, urban agriculture, specialty crops, and food deserts.
  • Be an active, responsive and informative member of ISDA.
  • Special projects as assigned.
  • Other duties as assigned.
What We're Looking For:
  • The ideal candidate for this position has a bachelor's degree or equivalent experience, and 5 - 7 years of previous experience in project management, event management, marketing, and agriculture. The ideal candidate will also be able to provide portfolio examples upon request. 
What You'll Need for Success:
  • Experience in state government, graphic design and Microsoft Office products, online content, web design, procurement, budgeting, event management, and coordination, detail-oriented;
  • Broad knowledge of the program area;
  • Some knowledge of program management and/or event management;
  • Working knowledge of the organization of the agency and of state and federal agencies dealing with the programs;
  • Ability to comprehend, analyze, and interpret material and make a recommendation on implementation on current programs;
  • Ability to consider long-term goals and direction, implementing strategies to reach those goals;
  • Ability to communicate orally and in writing;
  • Ability to develop and maintain effective working relationships;
  • Valid driver's license.
Supervisory Responsibilities/Direct Reports: This role may serve as a team lead for an assigned work group.

Benefits of Employment with the State of Indiana:

The State of Indiana offers a comprehensive benefit package for full-time employees which includes:

  • Three (3) medical plan options (including RX coverage) and vision/dental coverages
  • Wellness program (offers premiums discount for the medical plan)
  • Health savings account (includes bi-weekly state contribution)
  • Deferred compensation account (similar to 401k plan) with employer match
  • Two (2) fully-funded pension plan options
  • Group life insurance
  • Employee assistance program that allows for covered behavioral health visits
  • Paid vacation, personal and sick time off
  • Competitive leave policies covering a variety of employee needs
  • 12 company paid holidays, 14 on election years
  • Qualified employer for the Public Service Loan Forgiveness Program
  • New Parent Leave
  • Free Parking
  • Free LinkedIn Learning

 

Equal Employment Opportunity:

The State of Indiana is an Equal Opportunity Employer

Posted
01/07/2021
Salary Range
$37,000.00 - 57,000.00
per Year
Salary range estimated by
Location
Indianapolis, IN 46204, US