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Global ECMO and HF Marketing Manager

Abiomed is a pioneer and global leader in healthcare technology and innovation, with a mission of Recovering Hearts & Saving Lives. With corporate headquarters in Danvers, Massachusetts, offices in Aachen & Berlin, Germany and Tokyo, Japan, Abiomed’s 1,500 employees form one of the fastest growing medical device companies in the world. We attract and retain exceptional talent with our collaborative culture, passion for our work, and a strong commitment to employee professional development.

 

Patients First | Innovation | Winning Culture | Heart Recovery
 

 

The Global ECMO and HF Marketing Manager is responsible for overseeing the planning, development and execution of the ECMO and Heart failure marketing, education and promotional initiatives. Reporting directly to the Business Unit General Manager, and through strong partnership with the Company’s Sr. Director of Global Marketing and Services, the Global ECMO & Heart Failure Marketing manager’s primary responsibility is to generate revenue by increasing sales through successful marketing for ECMO and Heart Failure product portfolio using market and competitive research, marketing education, marketing communications, product marketing, advertising and public relations. Additionally, the Global ECMO & Heart Failure Marketing leader will work with other Company functions for the purposes of sales management, new business development, product development, distribution channel management and customer service. This role will encompass downstream and clinical marketing activities. Externally, she/he will partner effectively with key opinion leaders and clinicians (surgeons, perfusionists, ECMO specialists, critical care physicians, heart failure cardiologists, and pediatric interventional cardiologists) to identify unmet clinical needs and growth opportunities. The Global ECMO & Heart Failure Marketing leader will have a solid understanding of clinical evidence and develop messaging for the field organization and Abiomed speakers. The ideal candidate for this role is a proven communications strategist who can both lead and “do", with very keen writing, presentation and slide development skills. The candidate should enjoy going deep in clinical science and sharing with a variety of audiences, including internal stakeholders, hospital administrators, physicians and patients.
 

Core Responsibilities

  • Design, plan and execute the surgical business marketing initiatives
  • Report directly to the General Manager of the Surgical Business and the Sr. Director of Global Marketing and Services
  • Identify key adoption barriers in referral pathways and devise programs to overcome these barriers
  • Review clinical literature, build clinical arguments, and create “physician to physician” presentations for KOLs and field team to expand awareness and adoption of our surgical product suite as the preferred treatment option
  • Develop educational resources assets and tools in collaboration with the Medical Office
  • Responsible for content development and lifecycle: presentations, clinical dossiers, claims matrix, website content, brochures, case studies, FAQs, etc.
  • Continually assess target markets, including evolving technology and healthcare trends, competitive dynamics, unmet needs, and geographic-specific factors
  • Partner with internal and external stakeholders to identify growth opportunities and unmet patient, clinician and business needs by patient, physician implanter and hospital segments
  • Develop and maintain a comprehensive understanding of current literature, emerging science, technological developments and trends on relevant therapies and competitive products, and effectively disseminate clinical evidence & relevant publications


Required Qualifications

  • 5+ years of marketing experience with a solid business acumen or 10+ years in marketing/clinical education experience
  • 3+ years of managing people with a demonstrated ability to lead and inspire a team
  • Knowledge of cardiac surgery, mechanical circulatory support, heart failure, ECLS/ECMO markets
  • A MD, PhD, PharmD or post-graduate clinical / biomedical degree is preferred.
  • Strong power-point communication skill is essential.
  • Must be able to thrive in a fast-paced and dynamic work environment. Possesses good organizational skills, meticulous attention to detail, and ability to manage multiple tasks through effective prioritization in order to meet tight deadlines in an environment of competing priorities.
  • Consistently pushes self and others to achieve challenging goals and objectives with a track record of executional successes based on integrity. Can be counted on to achieve goals and is both top & bottom-line oriented.
  • Demonstrated ability to conceive, develop and implement strategies, convert these into tactical marketing plans and deliver results.
  • Ability to understand, interpret and manage clinical data from both presentations and publications.
  • Ability to effectively influence and collaborate with multiple stakeholders through utilization of organizational channels, experience and influencing skills to persuade others of the course of action.
  • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership.
  • Ability to develop strong relationships with customers, and multi-functional partners.
  • Creative out of the box thinker who is intellectually curious.
  • Domestic and international travel up to 50%.

 

 

Abiomed is an Equal Opportunity Employer committed to a diverse workforce. Abiomed will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, gender identity, national origin, ancestry, age, sexual orientation, gender identity, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

Company
Abiomed
Posted
12/19/2020
Salary Range
$97,000.00 - 136,000.00
per Year
Salary range estimated by
Location
Danvers, MA 01923, US