Marketing Manager, North America

Job ID:31932
Location:Houston : 1330 Enclave Parkway (LR_L000269) 
Position Category:Marketing
Position Type:Employee Regular

Our Business Assurance business is a recognised, world-leading professional assurance services organisation. We specialise in management systems compliance, customised assurance, training & expert advice across a broad spectrum of standards, schemes & industries. In Inspection Services, we certify safety critical industrial equipment according to recognised codes, standards & regulations. We also partner with companies to provide tailored high-quality inspection services throughout their manufacturing supply chains, making sure equipment is built safely & to their requirements.

 

The Role

We are now hiring for a Marketing Manager for our Business Assurance and Inspection Services business stream. The role is located in our Houston office located in the Energy Corridor. The role will be responsible for the implementation and the execution of a growth-driven marketing plan for BA&IS in North America aligned to the global strategy. The successful candidate will also be responsible for developing, performance evaluation and continual optimisation of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right customers at the right time, resulting in demand generation, cross and upsell opportunities, and increased awareness, consideration, advocacy and loyalty. This role works closely with Area Operations, Head of Area Marketing and Sales Managers to agree growth, pricing, product mix and sales targets to achieve LR’s revenue and margin targets.

 

You will:

  • Ensure marketing campaigns support a consistent LR brand look and feel across the area. 
  • Leverage Salesforce, Pardot, Google Analytics and other tools, provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to optimise market brand and positioning
  • Support increased LR brand awareness, thought leadership, subject matter expertise, consultant and key industry association/stakeholder relationships/partnerships by supporting the implementation of defined LR PR strategies. 
  • Make recommendations to the Head of Area Marketing for potential new services and client value propositions for the LR Business Assurance & Inspection Services business as well as local market and competitor pricing. 
  • As a member of the global marketing team, provide information, recommendations and innovative ideas for new marketing channels, tactics, tools and operational strategies, ensuring they are relevant, complete, efficient and workable.
  • Provide frameworks and guidance to help evaluate marketing initiative’s ROI and effectiveness.
  • Monitor and provide benchmarking and market feedback on competitor activities and performance

 

You will need:

  • Degree level education in a marketing discipline with at least 4 years of B2B marketing management experience or equivalent years’ experience in a similar B2B marketing role within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector.  
  • Strong communication skills at all levels of management, with an ability to present material in a way which is appropriate to the level of knowledge of the audience.  Ability to read, write, speak and communicate in English required.  Spanish and/or Portuguese is a plus.
  • Experience of marketing (and sales) ideally in a B to B and/or professional services environment. 
  • Experience in providing marketing advice, support and mentoring practices to support business operations
  • Experienced in delivering marketing strategies, building commercial relationships and client relationships by  participating in area and global marketing events
  • Proven experience and knowledge of effective and timely management of budgets and financial processes relating to various project including budget setting, prioritising, delegating and monitoring of resource and project activities
  • Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics and/or similar marketing and sales systems required.
  • Result oriented, assertive, flexible and enthusiastic team player with a “can do” attitude.

 

For the right candidate, this role has the potential for career progression and responsibility for the Americas area marketing team.
 

 

 

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Posted
12/19/2020
Salary Range
$80,000.00 - 149,000.00
per Year
Salary range estimated by
Location
Houston, TX 77001, US