Posted 4 days ago
Description
Mirror Mirror Boutique is a refined, contemporary online fashion brand dedicated to curating elevated pieces at an accessible price point for modern women with an eye for effortless style. We exist to help her feel confident and considered when building a wardrobe that reflects her individuality through our range of exclusively designed labels. All while delivering a refined and considered shopping experience.
As we continue to scale, we’re investing heavily in content that doesn’t just look beautiful - it performs.
ROLE OVERVIEW
We are seeking a Content & Social Marketing leader to drive the creation of high-performing video and social content for our eCommerce fashion brand.
This is a hands-on, in-house role responsible for strategy, filming, editing, and producing compelling short-form content for organic social - with a strong focus on creative that also fuels paid campaigns.
Sitting at the intersection of creative production, social media, and performance marketing, you will work closely with our external paid media agency to deliver scroll-stopping content that drives brand awareness, traffic, and conversion.
If you love fashion, live on social, and get excited by both aesthetics and analytics, this role is for you.
WHAT YOU’LL DO
Content Creation (Primary Focus)- Film and edit short-form video optimised for Instagram, TikTok & Facebook
- Lead BTS and product-focused content at in-house and on-location shoots
- Produce on-brand assets including styling content, product features, UGC-style ads, trend-led formats, and campaign creative
- Own the end-to-end content process, from ideation, planning and filming through to editing and final delivery
- Ensure all creative aligns with brand aesthetic while remaining performance-focused and conversion-aware
- Create high-performing assets specifically designed for paid social campaigns on Meta, Tiktok & Pinterest
- Collaborate closely with our external paid media agency to align creative with campaign objectives
- Iterate and optimise content based on performance insights and testing results
- Maintain a well-organised library of paid and organic creative assets
- Manage day-to-day organic social publishing
- Stay across trends and translate them into relevant, on-brand content
IS THIS YOU
- Proven experience (preferably 2-3 years in a similar Fashion/eCommerce role)
- Strong understanding of performance-driven creative and what works in paid social
- Comfortable in front and behind the camera
- Proficient in CapCut, Premiere Pro, Final Cut, or similar tools
- Highly organised, self-sufficient, and able to create efficiently at pace
- Constantly ahead of the game and tapped into all social platforms and emerging social trends
THE DETAILS
- Full-time or part-time in-house role (depending on experience)
- Based at our MMB HQ in Somerville, Victoria (onsite parking)
- Work closely with marketing, design, and creative teams
- Fast-paced eCommerce environment with room to test, learn, and grow
- Direct impact on brand growth through content and performance
- Competitive salary based on experience
- Onsite pilates studio
HOW TO APPLY
Think this sounds like you? We’d love to see your work.
Please email your cover letter and resume, portfolio and/or examples of short-form social content to:
Bonus points for including:
- Links to TikTok or Instagram accounts you’ve managed
- Examples of high-performing organic or paid content
- A short note on why this role excites you
This role isn’t just about posting content. It’s about creating content that converts. You’ll see your ideas go from concept to campaign, and directly influence revenue, brand growth, and creative direction whilst working amongst a small team of collaborative, fun, likeminded and driven women.
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