SAP Concur Sr. Event Marketing Manager Job

Requisition ID: 196269
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Management
Employment Type: Regular Full Time


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

The Senior Event Marketing Manager – Americas Small and Midsize Business will provide leadership and execution excellence in creating best in class events for the business unit servicing businesses ranging in size from one to 1000 [or 4,999] employees. SAP Concur’s SMN portfolio of programs are positioned to help generate, accelerate and close pipeline; create customer loyalty and drive renewals; as well as drive awareness of SAP Concur’s market leading suite of on-demand services through relevant, high-value events and experiences.

The ideal candidate is a highly motivated and agile marketing leader that has experience in managing a wide-variety of event programs aligned to revenue growth targets with multiple stakeholders. This position requires a strategic marketing leader with experience in creating and executing relevant events towards new business prospects and C-level executives. Skilled at working in a matrixed organization, and the ability to develop relationships with teams and leaders throughout the company.


The Sr. Event Marketing Manager will support our growing SMB programs. This position will work closely with the corporate events, SMB marketing teams, SAP Partners and sales team to plan and execute quality in-person experiences that delight and inform a community of SMB prospects.

Some of the things you’ll be doing will include…

  • Overall event management for assigned suite of SMB prospect events and conferences. Specific responsibilities include the following:
    • Pre-program planning and process management
    • Risk assessment and management
    • Concept/Idea generation
    • Internal client and vendor management
    • Attendee/Onsite Management
    • Budget preparation and contract negotiation
  • Works in a cross-functional organization to complete event plans; conducting needs analysis, identifying key event objectives, ancillary event plans, timelines, sponsorship opportunities for implementation, assigns and manages work provided by contributors as needed for successful event execution.
  • Working with the project manager and/or coordinator, helps manage internal stakeholders, cross functional event operations team, design studio, and key vendors responsible for functional areas of each event.
  • Measure impact and results. Evaluate program progress and results against defined metrics. Continue to evaluate and improve processes, resources, and/or structure to gain productivity and other program improvements.  
  • Works closely with Sr. Marketing Director to report and manage the event budget against the priorities set for each event.
  • Ensure tasks, updates, project components, and owners are correctly assigned and on track.

Who you are…

  • Detail oriented. With the ability to think on your feet to discover creative solutions.
  • Problem Solver. You anticipate problems, know when to escalate, understand what tradeoffs should be made, and balance the needs of participating business owners when delivering an experience that is valuable to the attendee.
  • Results driven. With the ability to plan for the worst but expect the best, know what needs to be done by when, and anticipate the next moves before asked.
  • Cross-Cultural Leadership. Experience in working with global virtual teams, sharing best practices.  May require some travel.
  • Relentlessly High Standards. Strong project management skills and ability to manage a timeline.
  • Leader. Highly motivated leader with high energy, enthusiasm, and passion for driving business impact.
  • Effective communication and presentation skills. Proven ability in presentation and effective communication skills in formal and informal settings.
  • A true team player. Ability to manage multiple priorities in a fast paced and dynamic working environment and build excellent rapport with internal teams; strong teamwork is a must.
  • Go-Getter. Motivated to learn and grow within a fast-growing team. Ability to multi-task programs and projects in a fast-paced environment with short timeframes. Competing priorities and ambiguity do not slow you down.

Key responsibilities:

  • Develop event marketing strategies to meet business objectives
  • Take ownership of assigned events, including strategy, budgeting, planning, forecasting, execution and follow-up
  • Collaborate across business units (SMB Field Marketing, Content Marketing strategists and Sales) to align around messaging, event format, and goals
  • Coordinate with program managers on pre-event promotion, on-site branding, and outside vendors
  • Manage post-event communications to ensure proper and consistent lead flow


Preferred Qualifications

  • 8 years in an event strategy/specialist role, preferably within B2BTech Marketing
  • Strong understanding of communications strategy, marketing and branding principles
  • Proactive, problem-solving and organizational skills
  • Strong collaborative and relationship-building skills
  • Ability to stay ahead of trends and best practices for event planning and promotions
  • Basic understanding of lead generation and flow within a B2Borganization
  • Experience working across departments, with leadership, and with external agencies to guide event strategy and execution
  • Excellent written, verbal and interpersonal communication skills
  • Bachelor’s degree
  • Travel Component: Approx. 20% travel within the United States

Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team. (Americas:[email protected] or [email protected], APJ: [email protected], EMEA: [email protected]). Requests for reasonable accommodation will be considered on a case-by-case basis. Successful candidates might be required to undergo a background verification with an external vendor.

EOE AA M/F/Vet/Disability:
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Successful candidates might be required to undergo a background verification with an external vendor.
Additional Locations:

Full time
Bellevue, WA 98004, US