Posted 12 days ago
Description
Overview
WDAF-TV/FOX4, the Nexstar station in Kansas City, MO, is looking for an experienced Digital Strategic Account Manager to join our winning team. Kansas City is a vibrant, growing market and home to the champion Kansas City Chiefs.
Responsibilities
- Ability to obtain new clients by cold calling, networking, prospecting, and successful negotiation
- Strong oral, problem solving, communications, writing, negotiation, and presentation skills
- Attention to detail
- Time management and ability to juggle multiple client needs
- Solve problems, collaborate with teammates, and utilize all resources available
- Positive attitude, friendly demeanor, and team player
- Execution of client campaigns from start to finish
- Provides creative and innovative solutions for clients utilizing industry trends, selling techniques, and digital product knowledge
- Create and execute go-to-market strategies and tactics that result in superior outcomes for the client and in accordance with departmental, company and personal revenue goals
- Monthly reporting and optimizations for all digital marketing campaigns
- Performs other duties as assigned
- Conduct in-depth analysis to identify potential opportunities, pain points, and develop tailored digital marketing plans with specific objectives and KPIs
- Collaborate with the sales team to provide them with relevant marketing materials, account insights, and sales enablement tools to support their interactions with their accounts
- Proactively communicate campaign progress, address any concerns and manage expectations
- Monitor campaign performance metrics, analyze data insights, and deliver regular reports to sales team highlighting key achievements and areas for optimization
Requirements and Skills
- BA or BS in Business Marketing/Advertising or Digital Sales experience preferred
- 2+ years of digital marketing services, product offerings and effective use for clients is preferred
- Google Analytics and Google Tag Manager experience preferred
- SEO and SEM implementation experience
- Enjoys making in-person sales calls, including cold calls, to businesses needing B2B as well as B2C digital campaign strategies
- Ability to interact with high-level decision makers
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills, and attention to detail is a must
- Proven ability to meet and exceed sales goals
- Keep up with industry trends and changes
- Partner with current sales team to generate digital revenue
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Marketing and Sales
Industries
- Broadcast Media Production and Distribution
Referrals increase your chances of interviewing at Nexstar Media Group, Inc. by 2x
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