Posted 14 days ago
Description
As our Social Media Manager, you’ll collaborate with the head of the social media team to produce short-form content that showcases Grounds’ brand lifestyle. You’ll receive raw video footage from shoots, events, and user-generated content, then edit, format, and batch posts to stay ahead of schedule.
Your work will help shape the look, feel, and tone of Grounds across all social media platforms — from TikTok, Instagram, YouTube, and LinkedIn — keeping our content fresh, consistent, and community-centered.
Responsibilities
- Edit and produce short‑form videos (Reels, TikToks, YouTube Shorts) using provided footage.
- Batch‑create monthly content that aligns with campaign goals, product launches, and brand storytelling.
- Follow internal checklists for video quality, captions, tags, and platform‑specific optimization.
- Add subtitles, engaging thumbnails, and trending sounds to enhance visibility and engagement.
- Ensure content aligns with Grounds’ brand calendar.
- Track and report weekly performance metrics to help refine content strategy.
- Collaborate with the social team to plan video shoots and creative concepts.
- Stay up to date with social trends, audio shifts, and new platform features.
- Support occasional weekend coverage for launches or events (rare, but may occur).
Qualifications
- 3+ years of experience in social media content creation or video editing.
- Proficiency in editing tools like CapCut, Final Cut Pro, or Adobe Premiere Pro.
- Strong understanding of TikTok, Instagram Reels, and short‑form storytelling.
- Excellent visual sense for pacing, hooks, and creative direction.
- Strong writing and captioning ability that fits the Grounds brand tone.
- Highly organized and self‑motivated — able to take initiative and work independently.
- Comfortable juggling multiple projects while maintaining quality and deadlines.
- Familiarity with social analytics and scheduling tools (e.g., Sprout, Metricool, or Notion).
- Availability Monday–Friday, 8:30 a.m.–5:00 p.m.
This Role Is For You If
- You love storytelling that connects people — not just promotes a product.
- You can take raw footage and craft content that feels natural, inspiring, and on‑trend.
- You’re driven by both creativity and strategy, balancing aesthetics with data.
- You work best in a collaborative, fast‑moving environment.
- You’re passionate about wellness, mindfulness, and creating a positive community online.
Salary Range: $45,000–$50,000 per year
Work Location: Houston, TX (in person with remote flexibility on Fridays)
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales; Industries: Wellness and Fitness Services
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