Manager, Credit Card Loyalty Marketing

Requisition Number: SS-13657
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Shared Services
Position Type: Full-time


About the Role:

As the Manager, Credit Card Loyalty Marketing, you will be responsible for helping to lead the development, implementation and management of the credit and loyalty programs for Williams Sonoma and West Elm. You will develop, execute, and manage cross-functional and cross-brand efforts to drive growth and retention primarily for the co-brand [WS only], private label [WS and WE] credit card and The Key [cross-brand] loyalty programs. This role will serve as a key liaison between the brands, marketing, and external partners.

You're excited about this opportunity because you will...

* Manage the cross-functional effort to drive growth through a co-brand and private label credit card program, and integrate loyalty initiatives into all marketing programs
* Assist in managing the integration of the WS and WE credit card programs into The Key, WSI's cross brand loyalty program
* Help develop a strategy to drive acquisition in both the direct to consumer and retail channels as well as improve the retention and reactivation rates of current cardholders
* Partner with finance team to manage credit card marketing budget
* Partner closely with The Key team to ensure a seamless customer experience across tenders and to help develop and guide longer-term loyalty strategies for the program
* Drive innovation in the loyalty program, suggesting and executing new tests to drive KPI's towards goals; execute on a fast cycle of test, learn, roll out
* Act as the key liaison between the Williams Sonoma and West Elm brands and Alliance Data Services, the credit card banking partner
* Act as the key liaison between Williams Sonoma and Visa, the co-brand credit card network partner
* Leverage credit card shopper insights via the Visa Vue online tool to drive increased cardholder spend and identify potential partners
* Manage the ADS co-marketing funds for both the WS and WE brands as well as the Visa co-marketing fund for WS
* Develop a deep understanding of the brand's identity including product, editorial and marketing initiatives in order to create loyalty initiatives that meet both financial and brand-building goals
* Keep abreast of loyalty market and competition; bring insights to the broader brand and Key team and use to inform strategy
* Assist in managing the creative process for credit and loyalty by writing creative briefs and routing collateral to key stakeholders
* Collaborate regularly with merchants, marketing, creative, finance, external partner and cross-channel representatives to ensure alignment of goals and responsibilities
* Partner with email and emarketing teams to ensure a best in class, always-on digital marketing program to support the credit card acquisition and retention goals
* Oversee and conduct analysis and insight to manage the success of each program; partner with Customer Analytics team as needed to gather data and inform future programs
* Communicate results regularly through informal and formal presentations; provide insights and recommendations to brand partners and Executive Leadership and influence them to take action where needed

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative
* We have fun!


We're excited about you because you have the following qualifications...

* BA required (Marketing/Business/Finance preferred)
* 6+ years of retention marketing experience, including credit card marketing experience, in a fast-paced multi-channel retail environment
* Proven track record in launching and managing private label or co-branded credit card programs, other tender-related loyalty programs is a must
* Strong understanding of direct marketing principles, Internet-based consumer behavior and online to offline consumer behavior
* Digital marketing experience
* Project management experience
* Proven ability to translate analytic data into strategic idea
* Excellent written, verbal, problem-solving and decision-making skills
* Demonstrated ability to successfully drive business results
* Self-motivated and detail-oriented
* Effective interpersonal skills with the ability to establish strong relationships with cross-functional teams at all levels

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

This role is not eligible for Visa sponsorship.


Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.