Digital Marketing Planner- Pottery Barn

Requisition Number: PB-13251
Area of Interest: Marketing
Organization: Corporate
Brand/Division: Pottery Barn
Position Type: Full-time


About the Team

Pottery Barn is seeking a savvy, experienced digital analyst to support the Digital Marketing Manager in optimizing the marketing investment across all digital channels to drive brand demand. They will help develop and execute marketing plans in support of evergreen and seasonal initiatives, as well as identify programs to acquire new and retain existing customers. They will partner with the program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels in planning, implementing, measuring, and optimizing the Pottery Barn's marketing spend.

About the Role

The Digital Marketing Analyst will focus on driving sales by optimizing the marketing investment across all digital channels. Key responsibilities include supporting the testing and optimization of campaign performance, scaling successful campaigns, testing of content and marketing messaging, marketing budget management and reporting on KPI's. They will also work on key brand initiatives, including Registry, PB APT, New Movers, and The Key loyalty program. This position will interact regularly with creative, finance and cross-channel representatives. A successful candidate should have exposure to digital and marketing, and possess strong analytical skills. This person will build strong cross-functional relationships and work in a fast-paced, rapidly changing multi-channel retail environment.

You're excited about this opportunity because you will...

* Plan and develop digital (paid search, paid social, display, remarketing, etc) programs to meet revenue and ROI requirements
* Conduct measurement and analysis on the effectiveness and efficiency of online programs
* Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
* Proactively work with team members, other marketing teams, merchandising, creative, finance, and other cross-functional groups
* Manage budget, forecast, and accruals weekly/monthly/annually
* Analyze competitive marketplace and follow eMarketing trends
* Monitor performance across programs and analyze results
* Meticulously track spend, revenue, productivity measures/KPIs on a weekly basis and adjust investment as necessary
* Work with manager and key business partners to create and implement seasonal strategies
* Support the team in various brand initiatives & marketing programs
* Contribute to preparation of monthly presentations to brand partners

Why you will love working at Williams-Sonoma, Inc.

* We're a successful, fast-growing company with an entrepreneurial vibe
* A technologically and data-driven business
* Competitive salaries and comprehensive health benefits
* We're at the forefront of tech and retail, redefining technology for the next generation
* We're passionate about our internal and external clients and live/breathe the client experience
* We get to be creative on a daily basis
* A smart, experienced leadership team that wants to do it right and is open to new ideas
* We believe in autonomy and reward taking initiative


We're excited about you because you have...

* A Bachelor's degree in Marketing, Business, or related field
* 2+ years of experience in Digital Marketing
* A proven track record in managing and optimizing a budget to ROI goals
* Enthusiastic and self-motivated, with the ability to lead projects proactively
* The ability to see trends and to extract actionable insights from data to drive results
* Strong organization and interpersonal skills; excellent communication & presentation skills
* The ability to work in a fast-paced environment with the ability to prioritize and be flexible
* Intermediate to advanced Excel skills (v-lookups, pivot tables)
* A meticulous attention to detail
* Experience with a web analytics system a plus

About Williams-Sonoma, Inc.

Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.

This role is not eligible for Visa sponsorship or relocation assistance. Employment is contingent upon successful completion of a criminal background check.

Williams-Sonoma, Inc. is an Equal Opportunity Employer.

Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
Williams-Sonoma Inc.
Full time
San Francisco, CA 94101, US