CRM Marketing Manager - Lifecycle & Automations

CRM Marketing Manager - Lifecycle & AutomationsCRM Marketing Manager - Lifecycle & AutomationsDirect message the job poster from ZimmermannZIMMERMANN has an exciting career opportunity for a CRM Marketing Manager to join our high performing Marketing Department. The CRM Marketing Manager will develop and manage the global lifecycle and automations strategy, calendar and roadmap to drive client engagement and business results.As the CRM Marketing Manager, you will be responsible for:Design personalized global client journey flows based on lifecycle stages, loyalty segments, and preferencesWork with Retail and Client Services to strategize and execute 1:1 outreach programs to maximize client retention and loyaltyDevelop strategic web behavior-triggered communications that respond to browsing patterns while maintaining brand standardsLead testing initiatives with control groups to optimize campaign effectiveness and enhance personalizationLead creative briefing process for lifecycle communications and develop content personalization strategies specific to lifecycle stagesEstablish omnichannel program KPIs focused on lifetime value, retention, and loyalty engagementPartner with Business Intelligence to leverage data insights for decision-makingWork closely with the CRM Marketing Manager - Newsletter for integrated communicationsFoster cross-functional relationships to deliver cohesive omnichannel client experiencesLead vendor relationships and agency partnershipsManage budget for lifecycle initiatives, tracking ROI, revenue, and spend against targetsWhat you will bring to the role:7+ years of experience in CRM marketing or similar role and 3+ years of experience managing a teamBachelor's degree in marketing or business-related qualificationEffective copywriting skills with ability to craft clear, compelling messages for automated journeysStrong understanding of customer journey mapping and behavior-triggered communicationsExperience designing and optimizing marketing automation workflows and triggered campaignsExpertise in developing personalized client journeys based on lifecycle stages and user behaviorsStrong analytical skills with ability to optimize campaigns based on behavioral dataExcellent project management and stakeholder communication abilitiesWhy work with us?Flexible work optionsBespoke development plans and access to strong mentors and industry leadersGenerous Employee DiscountOngoing training and development, with the opportunity to progress your career within an Australian global luxury brand, including potential international opportunitiesWork with high-end fashion and alongside fellow passionate and dedicated Zimmermann team membersIf you are searching for the next challenge in your career, please share your application with our hiring team.Please note, only short-listed applicants will be contacted.Zimmermann is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and Information TechnologyIndustriesRetail Apparel and Fashion and Retail Luxury Goods and JewelryReferrals increase your chances of interviewing at Zimmermann by 2xGet notified about new Customer Relationship Management Specialist jobs in Rosebery, New South Wales, Australia.Sydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 5 months agoSydney, New South Wales, Australia 4 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$130,000.00-A$160,000.00 3 weeks agoCustomer Service Representative Fraud - ScamsSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia A$180,000.00-A$180,000.00 5 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 1 month agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 2 days agoSydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 1 month agoCustomer Service Representative - ReceivablesSydney, New South Wales, Australia A$60,000.00-A$68,000.00 1 month agoCustomer Service Representative - Sydney, AustraliaSydney, New South Wales, Australia A$160,000.00-A$175,000.00 1 day agoFrenchs Forest, New South Wales, Australia 1 month agoAssociate Customer Success Manager, APACSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia A$60,000.00-A$75,000.00 4 days agoSydney, New South Wales, Australia 4 days agoWe’re unlocking community knowledge in a new way. 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