CRM Lifecycle Marketing Manager

This range is provided by Preacta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$110,000.00/yr - A$130,000.00/yr

Direct message the job poster from Preacta

I help businesses grow their sales and marketing teams, without the BS.

A much-loved fast food brand is looking for a CRM & Lifecycle Marketing Manager to take the lead on customer retention and lifecycle marketing. This is a great opportunity for a strategic and creative marketer who’s passionate about using data to drive smart, personalised campaigns at scale. Hungry to know more?

Read on…

The successful candidate will join a collaborative, high energy marketing team and play a key role in shaping how customers engage with the brand - across email, SMS, app, and more. This is a hands-on role with plenty of opportunity to think big and make an impact.

Now I have whet your appetite – a bit about the role:

• Lead the strategy and execution of CRM and lifecycle marketing across digital channels.
• Manage CRM and CDP platforms (e.g. Microsoft Insights, Braze), ensuring data is clean, structured, and actionable.
• Build effective segmentation strategies to drive personalised communications and increase customer engagement.
• Collaborate with internal teams—including Creative, Product, Digital, and Operations—to deliver relevant, on-brand campaigns.
• Develop and manage retention initiatives to improve customer lifetime value and reduce churn.
• Analyse campaign performance and use insights to iterate and optimise.
• Ensure compliance with data privacy regulations and marketing best practices.

Now, a bit about yourself. Will you cut the mustard?

• 5+ years’ experience in CRM, lifecycle marketing or customer engagement roles.
• Experience with CDP platforms and managing customer data.
• Strategic mindset with strong creative instincts and campaign execution skills.
• Highly analytical and comfortable working with data and reporting tools.
• Excellent communication and stakeholder management skills.
• Background in eCommerce, retail, or other high-volume consumer environments is a plus.
• Familiarity with marketing automation and personalisation tools.
• You understand loyalty is about more than just a points system
• Enjoys fast food as a little treat from time to time!

And now you’ve read this far, what’s on the plate:

• Join a nationally recognised fast food brand known for innovation and customer-first thinking.
• This gig is for someone who wants to be in the office more often than not, thriving alongside their team. Work from their city office HQ 4 days per week, with 1 day from home.
• A supportive team, collaborative culture, and room to make your mark.
• Fast-paced environment with high visibility and plenty of growth opportunities.

For marketers who love data, crave creativity, and want to help shape customer journeys at scale, this one’s for you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Food and Beverage Services

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