Digital Marketing Specialist

Hi! And thanks for stopping by!We’re MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.We’re always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.About the TeamOur Unified marketing team is here to drive unbelievable results for the business. They create demand in the market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They’re dedicated to delivering value for our customers by understanding their business pain points and needs and ensuring we deliver them value at every stage of their journey.About The RoleAs a Digital Marketing Specialist, you will be responsible for developing and implementing the digital strategy across the paid media channels for the vertical in collaboration with the Digital Marketing Manager. You’re able to understand how these channels can work in unison to help MYOB achieve its ambitious goals online, whilst also being able to hone into the details of each of these areas individually and effectively optimize them in line with the latest trends.Our ideal candidate will go beyond just week-to-week tactical implementations on these channels and is responsible for driving forward a holistic, expansive digital strategy for MYOB that results in more conversions.Beyond the Digital Marketing team, educating others about digital and socializing insights and results in a proactive manner will be a vital component to success as MYOB’s Digital Marketing Specialist.About YouProven experience of capturing demand in an online environment.Proven track record of developing and implementing successful digital marketing strategies.Strong and active campaign management to optimize media spend and campaign performance to drive growth trends (traffic and sign-ups) whilst minimizing media spend wastage.Continuous review of landing page and on-site performance to optimize conversion rates to Trial and Sale with a structured ‘test & learn’ optimization plan.Thorough knowledge of search ranking factors, key algorithm updates, and new paid search features.Relevant experience with campaign management toolsets (Google Ads and/or Google Marketing Platform) and web analytics (Google Analytics / GA6).Experience creating & increasing demand in a B2B environment, developing outcome-driven acquisition strategies and operational plans to achieve revenue targets.Planning and managing projects in a cross-functional environment.Strong analytical and modeling skills to evaluate campaign performance and develop business cases to support new opportunities.Excellent knowledge and experience working with cross-channel lifecycle management, in particular, focusing on customer engagement and conversion.Proven experience in influencing others without direct reporting lines, and getting them to take action to help improve these channels.Our Culture & BenefitsOur values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team!Our partnership with Smiling Mind helps support the wellbeing of our team members and customers.Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment.A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more!Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution.Access to best-in-class discounts and vouchers from leading retailers, and a lot more.We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply! Research tells us that women and underrepresented groups are less likely to apply unless they meet every single requirement. At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘CultureAdd’ means adding team members who not only value MYOB's standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB. So, if you’re excited about this role, or about MYOB, we’d still love to hear from you! #J-18808-Ljbffr