Posted 5 days ago
Description
POSITION SUMMARY:The Digital Analytics & Experimentation Manager will be responsible for driving data-driven decision-making through rigorous analysis and experimentation. The ideal candidate will have a strong background in digital analytics, A/B testing, and a passion for uncovering insights that drive business growth.ESSENTIAL DUTIES AND RESPONSIBILITIES:Develop and execute a comprehensive digital analytics and experimentation strategy aligned with business objectives.Oversee the collection, analysis, and interpretation of digital data to inform business decisions.Design, execute, and analyze A/B tests and multivariate experiments to improve digital experiences and marketing
experimental data to derive actionable insights and make data-driven
with cross-functional teams, including marketing, and engineering, to ensure alignment and successful execution of experiments.Monitor and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics, Adobe Analytics, and other web tracking solutions.Generate reports and dashboards to track website performance, marketing campaigns, and user engagement.Identify trends, patterns, and opportunities for website optimization and provide actionable
with UX/UI designers, developers, and marketing teams to improve website functionality and user experience.Implement and manage website tagging and tracking through Google Tag Manager or similar
A/B testing and multivariate testing to optimize website performance.Support SEO and digital marketing efforts by providing insights on organic traffic, paid campaigns, and user acquisition.Ensure data accuracy and integrity by auditing web analytics
other duties as assigned.EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES:Bachelor's degree in Computer Science, Statistics, Data Analytics, Data Science or a related field. Advanced degree preferred.5+ years of experience in digital or product analytics, experimentation, or a related role.Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager), statistical analysis software (e.g., R, Python, SQL), and A/B testing platforms (e.g., Optimizely, VWO) as well as data visualization tools like Tableau or Power BI.Strong analytical and problem-solving skills with experience in data
of Marketing principles, A/B testing, and user behavior tracking.Excellent communication and presentation skills to convey data-driven insights to stakeholders.Pay Range: $90,000 - $100,000Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.The Würth Difference:Proactive supply chain solutions customized to your business, your industryIndustrial products and services delivered with prompt, personal attentionInventory management solutions that keep your production line moving smoothlyComplete program support from initial design, to implementation, training, to ongoing analysisWhy Würth:Maternity/Paternal leave after 1 year of serviceTuition Reimbursement eligible after 1 year of serviceHealth benefits and programs - medical, vision, dental, life insurance and moreAdditional benefits 401(k), short term disability, long term disabilityPaid Time Off, accrued per pay period, additional day earned per year of service10 paid holidaysFIND OUT MORE ABOUT OUR COMPANY CULTURE:LinkedIn: company/wurth-industry-usaFacebook: WurthIndustryYouTube: @WurthIndustryUSAEEOC STATEMENT:The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
experimental data to derive actionable insights and make data-driven
with cross-functional teams, including marketing, and engineering, to ensure alignment and successful execution of experiments.Monitor and analyze website traffic, user behavior, and conversion rates using tools like Google Analytics, Adobe Analytics, and other web tracking solutions.Generate reports and dashboards to track website performance, marketing campaigns, and user engagement.Identify trends, patterns, and opportunities for website optimization and provide actionable
with UX/UI designers, developers, and marketing teams to improve website functionality and user experience.Implement and manage website tagging and tracking through Google Tag Manager or similar
A/B testing and multivariate testing to optimize website performance.Support SEO and digital marketing efforts by providing insights on organic traffic, paid campaigns, and user acquisition.Ensure data accuracy and integrity by auditing web analytics
other duties as assigned.EDUCATION, QUALIFICATIONS, SKILLS & ABILITIES:Bachelor's degree in Computer Science, Statistics, Data Analytics, Data Science or a related field. Advanced degree preferred.5+ years of experience in digital or product analytics, experimentation, or a related role.Proficiency in digital analytics tools (e.g., Google Analytics, Adobe Analytics, Google Tag Manager), statistical analysis software (e.g., R, Python, SQL), and A/B testing platforms (e.g., Optimizely, VWO) as well as data visualization tools like Tableau or Power BI.Strong analytical and problem-solving skills with experience in data
of Marketing principles, A/B testing, and user behavior tracking.Excellent communication and presentation skills to convey data-driven insights to stakeholders.Pay Range: $90,000 - $100,000Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, skills, work experience and certifications. You may also be eligible to participate in an annual incentive bonus. An incentive bonus, if any, depends on various factors such as organizational performance.The Würth Difference:Proactive supply chain solutions customized to your business, your industryIndustrial products and services delivered with prompt, personal attentionInventory management solutions that keep your production line moving smoothlyComplete program support from initial design, to implementation, training, to ongoing analysisWhy Würth:Maternity/Paternal leave after 1 year of serviceTuition Reimbursement eligible after 1 year of serviceHealth benefits and programs - medical, vision, dental, life insurance and moreAdditional benefits 401(k), short term disability, long term disabilityPaid Time Off, accrued per pay period, additional day earned per year of service10 paid holidaysFIND OUT MORE ABOUT OUR COMPANY CULTURE:LinkedIn: company/wurth-industry-usaFacebook: WurthIndustryYouTube: @WurthIndustryUSAEEOC STATEMENT:The Wurth Industry North America group of companies are Equal Opportunity Employers and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, genetic trait or predisposition, carrier status, citizenship, veteran or military status, and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Wurth will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws.
