Digital Marketing Specialist

This range is provided by WOW Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100,000.00/yr - $110,000.00/yr

Direct message the job poster from WOW Recruitment

Connecting Marketing & Communications Professionals with Australia's Fastest Growing Companies | Consultant at WOW Recruitment |

Digital Marketing Specialist

Ingleburn | Sydney

$100,000 - $110,000 + Super

Are you passionate about both content creation and digital marketing? Not many roles let you own both! Take charge of social media growth, paid ad strategy, and digital content to elevate brand awareness and engagement across Australia and the US. Join a global HVAC leader known for innovation, accountability, and customer focus.

Why You’ll Love It

• Shape brand growth through a mix of content and digital strategies.
• Lead social media strategy and foster an engaged community
• Oversee digital campaigns across Meta, Google, and LinkedIn
• Work with a supportive team, leveraging internal resources and external agency expertise
• Join a globally recognised company that values innovation, customer connections and has a people-first culture

What You’ll Do

• Grow and engage audiences across Instagram, TikTok, and YouTube by creating compelling content and partnering with influencers to boost engagement.
• Manage paid advertising across Google, Meta, and LinkedIn to drive traffic and conversions.
• Develop high-converting landing pages and retargeting strategies to nurture leads effectively.
• Optimise the website and implement SEO best practices to enhance organic visibility and search rankings.
• Analyse key performance metrics (engagement rate, reach, conversions) to optimise campaign performance.
• Support targeted email marketing efforts to nurture leads.

What You Bring

• 3+ years of experience in digital marketing
• Strong knowledge of social media growth strategies, community engagement, and content marketing.
• Proven ability to manage and optimise PPC campaigns (Google Ads, Meta, LinkedIn).
• Experience with SEO and conversion optimisation (preferred but not essential).
• Proficiency with marketing analytics tools (GA4, Ahrefs, SEMrush, Hotjar).

If you’re ready to take ownership of a high-impact digital marketing role, we’d love to hear from you!

Apply now or reach out to Taylor at WOW Recruitment for more information:

Please note: Only applicants with full working rights in Australia will be considered.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  HVAC and Refrigeration Equipment Manufacturing

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