B2B GTM Marketing Manager, Afterpay Advertising

B2B GTM Marketing Manager, Afterpay Advertising

Sydney, Australia

Posted yesterday

Join a movement in which everyone can win. We started a movement in which everyone can win – shoppers, retailers, society, and every person on our team. To play fair, trust people, and reward them for doing the right thing. We see and feel the impact of our work as more people gain financial freedom and retailers grow across the globe.

Founded five years ago in Sydney, Australia, Afterpay has over 11 million active customers globally and more than 64,000 of the world's best retailers including Anthropologie, Revolve, DSW, GOAT, Finish Line, Levi's, Mac Cosmetics, Ray-Ban, and others. Our mission is to power an economy where everyone wins.

Afterpay is free for customers who pay on time, helping people spend responsibly without interest, fees, or extended debt. We enable access to desired products while promoting financial wellness through split payments in four, online and in-store. We are committed to supporting our community of shoppers and sharing a vision of a more accessible and sustainable world.

The Role

After revolutionising financial services, we are now transforming the advertising industry. With the launch of advertising products like the Afterpay Media Network, we lead in commerce media in Australia and New Zealand.

We seek a dynamic and strategic B2B GTM Marketing Manager, Afterpay Advertising to join our team. This role blends sales enablement—equipping our sales team with tools, training, and resources—and industry partnerships and events—planning impactful events to drive pipeline, brand awareness, and engagement.

You will be the primary contact for GTM of the Afterpay Advertising suite. The ideal candidate is a strategist and doer—thriving at the intersection of sales, marketing, and operations, bringing creativity, organisation, and energy. Based in Australia, reporting to the GTM Director in Sydney.

Responsibilities

1. Communicate the value proposition through advertiser-focused messaging supporting sales efforts for agency and brand partners.
2. Work with sales leaders to understand the sales process, build narratives, and develop sales materials to position Afterpay Advertising effectively.
3. Create diverse sales materials aligned with business objectives, ensuring consistent messaging and addressing gaps.
4. Collaborate with data and insights teams to develop compelling proof points demonstrating Afterpay's positive impact on merchant partners.
5. Develop case studies and testimonials highlighting partner successes.
6. Plan and execute an integrated events program—conferences, trade shows, owned events—to support brand leadership, engagement, and pipeline growth.
7. Manage logistics and relationships with external agencies, suppliers, and partners for event production.
8. Coordinate with internal teams for event strategy, promotion, follow-up, and lead management.
9. Engage with industry partners to meet engagement objectives.
10. Lead speaker programs to secure keynote and speaking opportunities.
11. Measure event success via KPIs like attendance, engagement, leads, and pipeline influence.

Qualifications

• At least 7 years in marketing, with 3+ years supporting sales and retention teams in B2B marketing preferred.
• Experience in developing strategic messaging, brand positioning, and value propositions.
• Strong storytelling skills, with experience creating sales content and RFP submissions.
• Proven success in partnerships, marketing, and event management.
• Ability to work with data and insights to craft sales narratives.
• Advertising industry experience is a bonus but not essential.

We are committed to building a more inclusive economy and workplace. Block is an equal opportunity employer, evaluating all employees and applicants fairly, without regard to protected characteristics. We provide accommodations for applicants with disabilities and promote an inclusive interview process. Learn more on our I+D page.

This role may require working across multiple time zones and outside standard hours. We offer benefits like remote work, health insurance, flexible time off, retirement plans, and family planning support. Visit Block for more details.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy, including Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto, aiming to create an open financial system for everyone.

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