Digital/Performance Marketing Specialist - Search & Social

Digital/Performance Marketing Specialist - Search & Social

Digital/Performance Marketing Specialist - Search & Social

Apply remote type Hybrid locations Melbourne time type Full time posted on Posted 30+ Days Ago job requisition id JR101205 You live for innovation, thrive on optimisations, and are driven by performance. You will be responsible for the activation, optimisation, and strategy for Aussie Broadband’s Search & Social digital marketing.

This is a hybrid role based in our Melbourne CBD office, known internally as Performance Marketing Specialist.

At Aussie Broadband we believe difference is something to celebrate. Being advocates for Inclusion and Diversity means our team can bring their whole selves to work and allows us to better represent our customers and the communities that we serve. As a proud Equal Opportunity Employer, supporting and celebrating difference is just one way that we demonstrate our value of ‘Be good to people’ everyday.

Join us as we continue to grow and make a mark as the 5th largest telco in Australia!

Why work for Aussie?

Founded in regional Victoria almost 20 years ago, we are local from the ground up. What started in a living room in Morwell, has now expanded to every corner of Australia - we’re growing fast and not slowing down!

Our fantastic culture lives and breathes our values:

• Don't be ordinary, be awesome
• Think BIG
• No bullsh*t
• Be good to people
• Have fun

We are proud to be a B Corp Certified company, which means we’re good to our people, our customers, and the planet by maintaining the highest standards for social and environmental performance, transparency, and accountability.

We care about our community through our Pledge 1% commitment, sponsorship programs and our paid staff community service leave offering.

But don’t just take our word for it – We have been named one of the top employers in Australia by HRD magazine.

The good stuff

• 26 weeks paid parental leave for both primary and secondary caregivers (in addition to any government-paid leave)
• Free internet up to the value of $109 per month
• 20% off our Fetch and Mobile services
• Day to day benefits like flexible working arrangements, Employee Assistance Program (EAP), discounts with big names like Origin, Specsavers, HCF and many more
• Celebrating you! With monthly rewards and recognition
• Internal training and resources for you to continue to learn, grow and achieve your career goals
• Yearly allowance for amazing Aussie merch
• Fitness Passport for access to multiple gyms and pools across Australia

Let’s talk about you

As our Performance Marketing Specialist, you will play a key role in our Marketing Strategy. As Aussie has onboarded both SEM & Social to an in-house structure, you will be working closely in a team of three to manage and activate all aspects of search & social.

To be successful in this role you will possess:

• 3+ years’ experience in digital marketing with experience in setting up and optimising Search & Social campaigns.
• Experience in keyword research, day to day pacing of search accounts and best practices when it comes to campaign creation in relation to keyword structure.
• Solid understanding of how to utilise bid strategies within SA360 and Google Ads and how to best utilise them to get the best out of your search campaigns.
• Experience in how best to craft Meta campaigns, specifically when it comes to audience targeting and managing objective goals.
• Slight experience within Google Campaign Manager and floodlights and set up is preferred, but only an understanding on how floodlights function is required.
• Experience in managing budgets and working towards tight timelines.
• Exceptional analytical skills using data to influence creative development and media targeting strategies.
• Comfortable using data-driven approaches to develop targeting, measure and interpret results and optimise plans and reporting that back to key stakeholders.
• Demonstrate ability to lead change and drive innovation in the digital media space.
• Comfortable learning about and implementing new technologies to improve marketing effectiveness and efficiency.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Campaign Manager, etc.).

How will you support our “Why?”

You live for innovation, thrive on optimisations, and are driven by performance. You will drive the growth trajectory for Aussie across Search, Social & Display for all our customer segments and continuously look for how we can do even better.

Your responsibilities will include:

• Planning and executing digital marketing campaigns across paid channels where you’ll be responsible for activation (buying & trafficking) and optimisation & reporting of digital campaigns against key goals and internal metrics.
• Setting up Search & Social campaigns independently and optimise appropriately based on key insights.
• Identifying trends and insights and optimise spend and performance based on these insights.
• Planning, execute, and measure experiments and conversion tests utilising digital marketing best practices.
• Utilising strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Being a great all-rounder for all things digital marketing with a heavy knowledge base of Search & Social specifically.

Ready to join?

Apply directly and our fantastic team will be in touch!

If you have any questions, get in touch today with our team at !

Even if you feel you don’t meet all the requirements, we’d still love to hear your story. We are unconventional in many ways, and we like to think outside the box with the people we hire.

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