SEM Specialist (Google Ads, Display and Shopping & Bing Ads)

SEM Specialist (Google Ads, Display and Shopping & Bing Ads)

SEM Specialist (Google Ads, Display and Shopping & Bing Ads)

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23 Digital is a client-focused digital agency with focus on web, eCommerce, mobile apps and online marketing. With the philosophy of providing creative design and first class, professional service at a realistic price, we have assembled an impressive array of clients since commencing business in 2007.

Due to our continued growth, we are seeking an experienced Digital Marketing Specialist for a permanent role to join our production team working with some of the most exciting organisations and brands across Australia.

About the role:

As a SEM/PPC Optimisation Specialist, You will execute all aspects of PPC campaigns in Google and Bing. This will include initial meeting with client, campaign strategy, planning, tracking, set-up and implementation, monitoring, analysis, and optimisation while ensuring KPIs are met and exceeded.

The commencement date is ASAP.

What you'll be responsible for:

• Manage multiple Google Ads & Bing;
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
• Track, report, and analyse website analytics and PPC initiatives and campaigns;
• Manage campaign expenses, staying on agreed budget for each account, estimating monthly costs and reconciling discrepancies;
• Optimise copy and landing pages for paid search engine marketing campaigns;
• Perform ongoing paid keyword discovery, expansion and optimisation.
• Leverage knowledge of search, display, and shopping ads, as well as tools such as Google Tag Manager (GTM), Google Analytics 4 (GA4), and Merchant Center to refine and implement effective ad strategies.
• Stay informed about industry trends, updates, and best practices in Google Ads and PPC advertising to ensure that strategies remain current and competitive.

What we are looking for:

• Have 3-4 years plus of Paid Search experience in a similar role and some kind of exposure working in aDigital Agency environment;
• Proven SEM experience and success managing PPC campaigns across Google and Bing;
• Extensive knowledge of paid search platforms, including Google Ads and Bing Ads, is essential. This includes thoroughly understanding their interfaces, campaign settings, keyword management, ad formats, and bidding strategies.
• Strong understanding of Google text, Pmax, Display, Remarketing and Shopping ads, Merchant Centre, data feed management, Gmail, Display & YouTube advertising;
• The ability to analyse competitors' paid search strategies and extract actionable insights to enhance your own campaigns is highly valuable.
• Managing budgets of $100k+ per month would be highly regarded;
• Confidently present themselves to clients or stakeholders and explain their strategic thinking, ideas and results;
• Proven time management skills with a demonstrated ability to handle multiple tasks and meet deadlines while maintaining a high level of quality.
• Highly developed interpersonal qualities and professional communication style.
• Certification in Google Ads is a plus.
• Flexible working arrangement - 3 days from office in St Kilda + 2 days home. (Must be based in Melbourne)
• Supportive work environment with a team of young professionals.
• Award-winning agency.
• Close to Public transport.

Package

• We are offering an attractive salary package for the right candidate.
• If you feel you fit the above criteria then we'd love to have you apply for the role. Thanks and good luck!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Advertising Services

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