Customer Planning Manager- Club


As the largest public benefit corporation in the US, DanoneWave is taking bold steps for social good in North America. DanoneWave's ambition is to produce healthful foods that create economic and social value and nurture natural ecosystems through sustainable agriculture. With famous brands like Oikos, Evian, Activia, Danimals, International Delight, Silk, Horizon Organic and many more, we are changing the way many of our foods and beverages are made by using fewer and more natural ingredients, incorporating and labeling non-GMO ingredients, and in some cases even feeding cows non-GMO feed. We're also committed to sustainable ingredient sourcing, water conservation, waste reduction, animal welfare and community engagement.


USD - Dannon within Fresh Dairy Products is looking for an Customer Planning Manager in United States (US) for Broomfield, CO. With our global presence, brands and business within our mission "bringing health through food to as many people as possible" we believe that people growth is a key asset to reach a sustainable business performance. Take this opportunity to GROW together!


Vision of the Role:

The Customer Planning Manager is responsible for developing customer plans for DanoneWave’s business by segment that meet the top-down and executional targets and represents the needs of the customer.  Bridge the company strategy to fit with the customer strategy and priorities in order to achieve sustainable, profitable growth.  Manage customer plan for the short, medium, and long-term. Understand DanoneWave’s context at the customer(s) and plan towards addressing the opportunities with the customer(s) given that context.


Key Responsibilities:

  • Develop customer level plans by segment to do the bottoms-up build for commercial planning 
    • Facilitate annual planning process and prepare key hand-offs
    • Gather critical customer information/agenda to build a robust customer plan (e.g., current business development opportunities, innovation, operational execution, assortment variations, exclusive SKUs, etc.)
    • Act as liaison between sales, brand marketing, sales finance, and supply chain to ensure our planning process and customer execution is in line with strategic brand and category objectives
    • Work with the customer teams to build customer specific plans with the guidance provided by Trade Marketing and BUs while acknowledging customer specific needs – includes specific trade/shopper events; volume, gross sales, net sales, trade rates; new product launches that fall within reset windows, etc.
    • Coordinate refinements to the customer plans as iterations occur to resolve gaps to BU targets – problem solve with regional Customer Planning Managers
    • Maintain a total enterprise view; set agenda/prioritization of initiatives based off of company strategy
    • Perform full promotion plan annual management (vs. event / incremental funding approval)
    • Oversee that all plans are accurately input into Trade Promotion Management system (and customer contracts are created to match plans that were aligned to)
  • Execute against the plans
    • Represent customer “voice” in other internal meetings
    • Develop and improve tools needed to maintain an accurate and dynamic sales forecast
    • Collaborate with account teams to ensure that sales forecast is properly recorded and that incremental programs are executed as planned
    • Own key local processes, demand reviews and annual planning, represent the customer POV in the demand reviews as part of the S&OP process
    • Work with sales finance and demand planning to reconcile top-down and bottom up forecasts
    • Support CBMs/sales in managing and enhancing the P&L for the customer business
    • Guide and define parameters to help CBMs reach their fundamental KPIs
    • Measure sales program and customer level event effectiveness/performance by calculating ROI, incremental sales, shipments, markdowns, and other metrics and relay insights to appropriate teams
  • Provide support and strategic thinking at customer to headquarters/key account team members
    • Lead mid to long-term strategic thinking at customers and leverage Danone-WhiteWave resources to support – out-of-the-box ideas, private label, customization, etc.
    • Participate in short-term strategic thinking to drive volume at specific customers – work with Trade Marketing, key account team, and sales leadership on the micro-planning process to meet targets
    • Develop quality sales collateral to support field force and communicate priorities
    • Align with sales team on broker priorities and look for opportunities to re-evaluate use of brokers
    • Provide support to sales teams like developing customer presentations
  • Provide best-practice insights back to Center of Excellence
    • Share success stories and opportunities with Center of Excellence
    • Provide feedback to PRGM and Planning Managers on customer specific needs



  • 4 year college degree in Business or related field (Finance, etc.)
  • 3+ years progressive experience in sales/marketing at a CPG company
  • Field management and key account management experience is a plus
  • Prior experience managing relationships with retailer partners
  • Excellent analytical skills and advanced knowledge of MS Excel required


"Corporate responsibility does not end at the factory gate or the office door. The jobs a business creates are central to the lives of employees and the energy and raw materials we consume change the shape of our planet. [...] It is clear that growth should no longer be an end in itself, but rather a tool used to serve the quality of life without ever being detrimental to it." - Antoine Riboud, co-founder Danone 1972


For more information about Danone, its people and its business, please visit We have something special inside, do you?
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The Dannon Company is a US-subsidiary of Danone, a Fortune 500 company and one of the most successful health-focused food companies in the world with leading positions in fresh dairy products, water, baby nutrition and medical nutrition.  Danone’s mission is to bring health through food to as many people as possible.

Our core values foster individual professional growth. We reward entrepreneurialism and innovation. There truly is something very special inside our company. You can see it reflected in our people, our products and our culture. If you like what you have learned, we encourage you to apply and learn more.

Dannon is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

Full time