Marketing Specialist - Webcast Channel

Requisition #: 9942
Functional Area:  Editorial/Writing; Marketing; Project Management
Employment Type:  Full-Time
Location:  Neenah, WI, US
Work Options:  Work at Position location specified above only
Division:  Corporate Marketing 
FLSA Status:  Nonexempt 
Work Hours:  Standard business hours
Travel Requirement:  None


Position Summary

The purpose of this position is to drive sales leads and customer response rates to support the sales areas.  This will be accomplished by assisting with developing and executing integrated marketing programs (direct sell and lead generation) for assigned products/services.This position specifically focuses on the promotional webcast channel to drive sales leads.

Job Responsibilities

  • Collaborates with the marketing team to establish topics and frequency of lead generation and subsriber webcasts.
  • Coordinates pre-event communication to drive attendance (email, social media, etc.)
  • Coordinates speaker presentations, working directly with presenters and other stake holders.
  • Provides thoughtful feedback and pursues continuous improvement regarding webcasts and communications campaigns.
  • Coordinates post-event delivery of leads, follow up messages and webcast archives.
  • Analyzes webcast metrics (registration, attendance, leads) and reports results.
  • Assists with developing promotions (audience, offer, unique selling proposition, benefits, approach, and promotion type) and facilitates execution of related activities. Maintains promotion details in appropriate systems including CRM, QuickBase, SharePoint and others.
  • Creates marketing materials to support promotions.  May create independently or in collaboration with Creative & Promotion, Editorial, and other areas as appropriate. 
  • Generates list specifications for promotions. Researches, identifies, and tests lists, ensuring optimization of lists based on promotion objectives.



  • Bachelor's Degree in Marketing, Sales or Business related field.


  • Prior marketing experience, preferably in a direct response environment.
  • May consider related J. J. Keller sales experience in lieu of marketing experience.
  • Business-to-Business marketing experience preferred.
  • Direct mail and telemarketing or sales coordination experience preferred.

Other Skills/Qualifications:

  • Must be proficient in the use of a PC and MS Office Suite
  • Demonstrated written, creative and verbal communication skills.
  • Proven understanding of marketing principles utilizing direct sales and direct marketing programs.
  • Demonstrated ability to coordinate multiple projects and tasks.
  • Ability to perform analysis of promotions, margins, target audiences, and purchasing patterns.

Physical Requirements

Work is performed primarily in a standard office environment. Work involves operation of personal computer equipment for extended periods of time. Occasional travel to offsite offices, customer sites and/or industry and training events may also be required, depending on assignment. 

J. J. Keller is a certified Great Workplace by Great Place to Work®. We care about improving the lives of J. J. Keller associates and their families through benefits like our LIFE Wellness program. The program includes an onsite fitness center, a health clinic, subsidized cafeterias, educational sessions and tools, company-sponsored walks, and honoring wellness champions in the organization to promote a focus on wellness.

View our CAREERS video to learn more about being a Difference Maker at J. J. Keller!

Thank you for your interest in career opportunities with J. J. Keller & Associates, Inc.!  If you experience system-related issues or need assistance with the online application, please call (920) 720-7700.

J. J. Keller & Associates, Inc. is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

JJ Keller
Full time
Neenah, Wisconsin 54956, US