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Public Relations and Social Media Specialist HMSA
Manage HMSA's social media profiles and presence.
Create, manage, and grow HMSA's business presence across relevant social media channels, including, but not limited to Facebook, Instagram, X (formerly Twitter), LinkedIn, Yelp, and YouTube.
Evaluate new social media channels for appropriateness and integrate into the HMSA suite of social media platforms.
Responsible for setting up external-facing social media accounts, interacting with the community, and maintaining daily activity.
Use HMSA provided equipment, such as iPhone and Apple laptop, to perform all social media functions.
Create shareable content.
Develop content for posting on all designated social media outlets; works alongside team to contribute appropriate and relevant content for HMSA's social media accounts that educates and engages our audiences.
Partner with other departments and business owners to ensure proper online messaging, relevancy, and consistency of messages across all networks.
Develop and maintain posting schedules.
Create, curate, and manage all published content (e.g., images, graphics, video, written copy, etc.).
Listen and engage in online conversation.
Monitor online conversations and competitor presences/perceptions.
Report "chatter" and other relevant online data and/or trends.
Manage negative discussions and curate conversations/responses to turn the negative experience into a positive one.
Brand management.
Serve as our online brand advocate and expand community/influencer outreach efforts. Act as the frontline brand ambassador on the internet; participate in minute-by-minute online conversations by answering questions, offering solutions, and mediating conversations.
Develop and execute initiatives to drive member-generated content, increase community participation, and add value to the online community experience.
Strategic planning.
Define and execute strategies, involving the news/social media, that supports business strategies with the goal of increasing HMSA visibility, traffic, and consumer engagement.
Collaborate with cross-functional teams to develop marketing and communications plans.
Utilize best practices to drive PR and social media strategic plans. Including but not limited to: content and visual content tactics, partnerships, and promotional and engagement strategies.
Analyze key metrics and adjust strategy as needed.
Define key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization (SEO), and social advertising campaigns.
Leverage measurement tools to provide progress reports and mine insights, finds ways to improve on those metrics through testing and new initiatives.
Research and incorporate search engine optimization/search engine marketing (SEO/SEM) strategies into overall communications and marketing efforts.
Stay updated on emerging trends.
Monitor trends in social media tools, applications, channels, design, and strategy. Implement appropriate trends that make sense for the business.
Explore ways to engage in new social networks to reach our target audience.
Participate in ongoing education to remain highly effective.
Media relations.
Serve as a point of contact for news media as delegated by the VP, Comms.
Proactively develop story ideas that advance HMSA's company goals.
Assist with research related to media requests when received from journalists/reporters; works with internal teams to create responses, vet them for review by SMEs, route for approval by executive leaders.
Works closely with HMSA's public-facing areas involving news/media activity.
Training.
Lead the development of organization-wide social media management standards, policies, and rules of engagement for social media.
Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, maintaining, monitoring, and developing content for social networks.
Assist Communications management and staff with special projects; performs all other miscellaneous responsibilities and duties as assigned or directed.
#LI-HybridPosted 2 days ago Social Media Marketing Specialist .Ivar by Ritika Ravi The Social Media, Website & Marketing Manager will be responsible for shaping and executing the brand's digital voice. This person will manage content creation and strategy for all social media platforms, maintain and optimize our e-commerce website, and develop integrated marketing campaigns that reflect the brand's aesthetic and values. Posted 6 hours ago Social Media Marketing Specialist .The Growth Consultancy We are seeking a highly skilled and motivated Social Media Manager to join our team. The ideal candidate will have excellent communication and leadership skills, with a proven track record in developing and implementing successful marketing strategies. As the Manager, you will be responsible for overseeing the marketing department, driving brand awareness, and ensuring the successful execution of marketing campaigns. Posted 6 hours ago Social Media Manager .ALOIS Solutions Direct message the job poster from ALOIS SolutionsSenior Talent Acquisition Specialist @ ALOIS Solutions | Advanced Excel, Staffing, LeadershipRole: Associate Program Manager, Social Brand Reputation (Social Media Manager)Location: FULL REMOTE (Australia)Role Type: Casual Contract RoleWork schedule: Tuesday to Saturday, 7 AM to 3 PM AESTTraining schedule (Initial 5 Weeks only): Tuesday to Saturday, 3 AM to 11 AM AESTWhat You'll Do:Monitor social media for influencer and viral posts and respond to customer care or negative posts about the brand via social media tool, Sprinklr, as well as occasionally natively monitoring platforms Understand the full spectrum of customer care policies and processes Liaison with Marketing and Comms on replies to influencer and viral posts Bring an elevated lens of Marketing/Comms to customer care world Manage key stakeholder conversations with senior level global leadership Manage various aspects of brand crises on social media, including social listening, reporting, responding, crafting in-feed posts, liasioning with policy, etc. Work with stakeholders and varied policies across the world, but specifically in the US, United Kingdom & Ireland, India, and Australia Assist in training and onboarding new team members on processes and ways of working.Preferred Qualifications / Experience:4+ years of social media community management for a large brand with diverse issues Project management: you have proven experience of managing multiple projects end-to-end in a fast-paced environment, with the ability to work to tight timescales Ability to thrive in an ambiguous and flexible work environment Bachelor's degree, preferably in Communications, Social Media or Public Relations Understand intuitively what has the propensity to go viral and create brand crises Proficient stakeholder management skills Influencer management experience Previous experience managing Brands and Crisis in Social Media Customer care operations experience Strong communicator (both verbal and written); creative copy writing skills Customer focus, empathy and business acumen to understand the customers’ needs and generate engaging conversations in Social Media Problem solver - Desire to address complex problems without hesitation Independent and proactive, self-starter and highly motivated; capable of working independently, yet collaboratively, within a fast-paced environment, while maintaining a positive, proactive and energetic approach to work Highly organized and able to multi-task, whilst maintaining clear and proactive flow of communication Clear Understanding of Engagement elements across the most popular social networks (Facebook, Twitter, Linkedin, Instagram, TikTok, Reddit, Youtube) Ability to de-escalate, shift and approach negative engagements to turn them into positive outcomes for our users.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeContractJob functionJob functionConsultingIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at ALOIS Solutions by 2xGet notified about new Social Media Manager jobs in Australia.Sydney, New South Wales, Australia 3 weeks agoSocial Media Manager – Personal Development/ Client Engagement (Remote)Sydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 months agoAdelaide, South Australia, Australia 2 months agoMelbourne, Victoria, Australia 2 months agoBrisbane, Queensland, Australia 2 months agoPerth, Western Australia, Australia 2 months agoSenior Creative Content Marketing ManagerSenior Creative Content Marketing ManagerSydney, New South Wales, Australia 2 months agoSenior Creative Content Marketing ManagerMelbourne, Victoria, Australia 2 months agoSenior Creative Content Marketing ManagerBrisbane, Queensland, Australia 2 months agoSenior Creative Content Marketing ManagerPerth, Western Australia, Australia 2 months agoSenior Creative Content Marketing ManagerAdelaide, South Australia, Australia 2 months agoDigital Marketing Manager |Remote | Lead with Purpose | Create Impact GloballyAdelaide, South Australia, Australia 1 day agoDigital Marketing Manager |Remote | Lead with Purpose | Create Impact GloballyPerth, Western Australia, Australia 1 week agoHaymarket, New South Wales, Australia 1 week agoMelbourne, Victoria, Australia 1 week agoSydney, New South Wales, Australia $17,000.00-$25,000.00 3 weeks agoSydney, New South Wales, Australia 3 weeks agoMelbourne, Victoria, Australia 1 month agoSydney, New South Wales, Australia 5 days agoB2B GTM Marketing Manager, Afterpay AdvertisingWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr Posted 2 days ago Social Media Manager .HeyBliss We're on the lookout for a Social Media Manager who can manage influencer collaborations, track trends, and get high-performing content created and delivered on time. Key Responsibilities: • Coordinate with influencers to get engaging content shot for our brand • Track what's trending on Instagram, YouTube Shorts, and other platforms • Share creative ideas and briefs with influencers to guide content shoots • Ensure timely content delivery and follow-up regularly with creators • Collaborate with internal teams (editing, creative, product) to get final videos ready • Analyze what type of content is working and guide future content accordingly • Be proactive in suggesting new concepts that align with current social media trends Who We're Looking For: We know it's not easy to find someone with the perfect experience in this space - so more than experience, we value enthusiasm, curiosity, and a strong willingness to learn. If you're someone who understands content, is passionate about trends, and is ready to put in the effort, we're open to working and growing with you. This is not just a job - it's a long-term opportunity. We believe in rewarding those who stick with us, and your personal and professional growth will always be a top priority. If you're someone who can turn trends into content and ideas into execution - we want you on our team! Posted 6 hours ago Social Media Specialist for Gilmore Health News.Freelancing Social Media Specialist for Gilmore Health NewsBids 2Budget RM2,000.00Average Bid RM2,000.00Location AustraliaProject Overview:We are looking for a skilled and creative Social Media Specialist to promote GilmoreHealth.com, a leading platform for the latest medical and health news. This is a freelance, remote opportunity for someone with a passion for health-related content and expertise in managing and growing social media channels.Responsibilities:Develop and implement social media strategies to increase website traffic and audience engagement.Create and schedule engaging, health-focused posts for platforms such as Facebook, Instagram, Twitter, and LinkedIn.Monitor social media trends and stay updated on the latest medical and health news to align content with audience interests.Respond to audience comments and messages promptly and professionally.Analyze performance metrics and provide regular updates with actionable recommendations.Collaborate with the editorial team to ensure consistent branding and messaging across platforms.Requirements:Proven experience as a Social Media Manager, Specialist, or similar freelance role.Strong understanding of social media platforms, algorithms, and best practices.Familiarity with medical and health-related content is highly desirable.Exceptional writing and communication skills.Proficiency in social media management tools (e.g., Buffer, Hootsuite) and graphic design platforms (e.g., Canva).Ability to analyze data and translate insights into actionable strategies.Self-motivated, reliable, and able to meet deadlines independently.
#J-18808-Ljbffr Posted 2 days ago Social Media Manager .Duville Estates Develop and co-author / build a comprehensive social media strategy that accommodates planned strategic and spontaneous content that resonates with buyers across all key social platforms driving engagement and growth. Posted 6 hours ago Social Media Manager .Airtasker Join to apply for the Social Media Manager role at Airtasker1 week ago Be among the first 25 applicantsJoin to apply for the Social Media Manager role at AirtaskerGet AI-powered advice on this job and more exclusive features.Hey there! Thanks for stopping by. We’re Airtasker, the tech company that connects people who need to get things done with those who have the skills to do it.Our mission is to empower people to realise the full value of their skills. This doesn’t just apply to those who use our product. It’s also for our whole team of go-getters who bring the product to life and deliver impact to our community on a daily basis. Because we believe work (and life) is always better when you truly know and appreciate your strengths and skills.As the Social Media Manager, you will develop and execute an organic content and community engagement strategy that aligns with Airtasker and OneFlare’s brand voices and business goals. You will be responsible for capturing real-life marketplace stories - writing, filming and editing compelling content, and engaging with online communities to foster brand engagement, loyalty and advocacy. The role requires a creative individual who thrives in dynamic environments and can adapt content for multiple platforms, including Instagram, TikTok, YouTube, and LinkedIn.What You'll DoLead the strategy – Develop and execute a content, channel, and engagement plan that aligns with brand goals and drives audience engagement.Measure impact – Set KPIs and track performance to understand how social contributes to brand and digital strategies.Create structure – Build centralised frameworks for content creation, sharing, and reporting across teams, territories, and channels.Showcase real stories – Capture diverse real-world tasks to highlight Airtasker and Oneflare’s vibrant marketplaces.Produce high-quality content – Film and edit short-form, long-form, and reel-style videos, either in-house (preferred) or via third-party partners.Spotlight Taskers & customers – Conduct interviews to share inspiring, authentic stories.Maximise content reach – Repurpose content across multiple platforms for engagement and impact.Be the brand voice – Actively engage with online communities to foster discussions and maintain a positive brand presence.Collaborate cross-functionally – Work closely with marketing, product, partnerships, and PR to align content with broader brand initiatives.Amplify & optimise – Leverage organic and paid methods (with the Performance team) to boost content and track results across all markets.We'd love to hear from you if you tick some of these boxes:Social media pro – 3-5 years of experience in organic content strategy and social media marketing.Platform expert – Deep understanding of best practices across Instagram, TikTok, YouTube, and LinkedIn.Visual storyteller – Skilled in video production, photography, and editing (Adobe Premiere Pro, Final Cut Pro, Canva).Data-driven – Familiar with analytics tools to track content performance and optimise engagement.Community builder – Experience in influencer marketing, UGC, and growing online communities.Trendspotter – Strong grasp of viral content strategies and emerging social trends.SEO-savvy – Ability to craft content optimised for discoverability.Strategic thinker – Skilled at managing content calendars and executing impactful campaigns.Collaborative & organised – Strong project management skills and ability to work cross-functionally.Creative problem solver – Quick to adapt to new trends and challenges in a fast-paced environment.Our People ExperienceOur people team at Airtasker are dedicated to designing an industry leading people experience. This means creating an environment where you are empowered to do your best work and realise the full potential of your skills.ThrivingHybrid working - when it comes to working, there’s no “one size fits all” approach, with Airtasker you choose the environment that helps you do your best work.Airtime - welcome to no Slack and meeting-free Fridays! Airtime is designed so we regularly have dedicated focus time for work and personal growth.Recharge days - each quarter we have a company-wide Recharge Day, equivalent to 4 additional days of leave per year. It’s a day for everyone when the world can wait and self-care takes centre stage.Wellbeing support - our Employee Assistance Program provides confidential access for our people to GPs, dieticians, counselling and mental health specialists, providing essential support whenever needed.Airpowerment Fund - we provide a $500 allowance to spend on anything that supports your growth, health & wellbeingRewardingAirtasker credits - it’s a great feeling to get things done. Even greater when you get $800 worth of credits every year to help you check off your to-do list and connect with our community of Taskers.Fair and equitable pay - this is a core commitment to our people. Every year we review industry data to ensure our compensation framework supports everyone to be recognised for the full value of their skills.Tenure leave - To celebrate our people’s commitment to Airtasker, we offer tenure leave starting from your 3rd anniversary with the company. This begins with 3 extra days of leave per year, gradually increasing to a maximum of 5 days per year.BelongingDAREtasker - join our Diversity, Equity and Inclusion committee! Every month we meet to create meaningful and impactful programs of work that embrace belonging at Airtasker.Celebration swap - not everyone celebrates the same things. That’s why, at Airtasker, you can swap national, state or territory public holidays for the ones that matter to you.GrowingLearning and development - learning at Airtasker is on the job, guided by managers, enhanced by peers and led by ourselves. We deliver learning programs and budget allowances to invest in your growth.360 performance reviews - feedback is a gift. Every year we run 360 reviews across the business to recognise achievements and promote personal growth.Volunteer leave - Our team members can take a day each year to lend a helping hand and support a cause they are passionate about.CelebratingAwards - and the winners are… our go-getters! Whether it’s our peer-nominated quarterly Values Awards or our periodic Go-Getter Spirit Award, we love celebrating our people and spreading good energy.Vibe committee - good vibes only! Our Vibe Committee delivers events that hit the sweet spot of bringing us all together to enjoy each other’s company whether you’re local or remote.Birthday leave - All of our people get an extra day of leave during their birthday week to take time away from work to celebrate.At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds.To all recruitment agencies and talent suppliers: Airtasker does not accept unsolicited resumes. Airtasker is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to our job postings or directly to our managers. If you are on our supplier list and have terms in place, ensure you work alongside our internal TA team and do not send resumes directly to managers.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at Airtasker by 2xGet notified about new Social Media Manager jobs in Greater Sydney Area.Sydney, New South Wales, Australia A$65.00-A$70.00 4 weeks agoKensington, New South Wales, Australia A$115,000.00-A$115,000.00 3 weeks agoSydney, New South Wales, Australia 2 weeks agoBaulkham Hills, New South Wales, Australia 4 weeks agoChannel Marketing Manager - Tech (Maternity Leave Cover)Sydney, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 6 days agoMarketing Manager Business Marketing - 12 months fixed term opportunitySydney, New South Wales, Australia 2 weeks agoConcord West, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 5 days agoNorth Sydney, New South Wales, Australia A$110,000.00-A$130,000.00 3 weeks agoSenior Manager, Partner Marketing - APACSocial Media, Community and Content ManagerGreystanes, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 4 weeks agoSydney, New South Wales, Australia 17 hours agoCustomer Success Manager – Marketing Services- HybridNorth Sydney, New South Wales, Australia 13 hours agoSydney, New South Wales, Australia 4 weeks agoSydney, New South Wales, Australia 2 weeks agoRetail Channel Marketing Manager, Amazon DevicesSydney, New South Wales, Australia 1 day agoSurry Hills, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 2 weeks agoSydney, New South Wales, Australia 3 weeks agoMillers Point, New South Wales, Australia 1 week agoManager, Growth Marketing & Events - APJFreelance - Growth Marketing Manager - APAC - M/F/DSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 3 days agoRedfern, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 2 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr Posted 2 days ago Digital Marketing & Social Media Specialist (Fixed Term Contract) ConvaTec Inc. Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Group revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit tion Overview:The Digital Marketing & Social Media Specialist position will play a critical role in amplifying Convatec ANZ’s brand presence, fostering engagement, and driving awareness across digital platforms. You will take ownership of digital marketing initiatives, ensuring that our content is relevant, impactful, and aligned with our mission to provide innovative healthcare solutions.The Digital Marketing & Social Media Specialist is available to provide digital and social media advice that supports the marketing of Convatec products to patients and health care professionals. The Digital Marketing & Social Media Specialist will play an active role in internal training of Convatec digital platforms.Key Responsibilities:Digital Marketing & Website ManagementAudit, monitor, and maintain Convatec ANZ websites, ensuring all content is up-to-date and aligned with business objectives.Take ownership of Convatec ANZ digital marketing initiatives, including the creation and revision of landing pages for events, product launches, and campaigns.Collaborate with internal teams to optimise digital content and user experience.Social Media Strategy & ManagementOwn and manage Convatec ANZ’s social media platforms, including Facebook and Instagram.Liaise with Global Marketing teams to promote local content (via geotargeting) on Convatec Portfolio LinkedIn channelsDevelop and implement an organic social media strategy that increases brand awareness, engagement, and audience growth.Determine posting frequency and maintain a structured content calendar.Identify and leverage trending content formats, cultural moments, and viral opportunities to keep Convatec ANZ relevant and engaging.Actively engage with the online community by responding to comments, messages, and mentions, fostering a strong customer connection.Performance Tracking & ReportingMonitor and analyse social media performance using analytics tools such as Meta Insights and Google Analytics.Track engagement rates, audience growth, reach, and content effectiveness to refine strategy.Provide regular reports on social media performance, highlighting key learnings, top-performing content, and optimisation strategies.Stay updated on social media best practices, algorithm changes, and industry trends to enhance content visibility and engagement.Requirement3-5 years of experience in digital marketing, content creation, and social media management within a B2B and B2C environment.Experience in the healthcare sector (Pharmaceutical, Medical Devices) is preferred but not required; FMCG backgrounds will also be considered.Strong stakeholder management experience and ability to collaborate across teams.Strong verbal and written communication skills, with the ability to create compelling content.Demonstrated organizational skills, managing multiple projects and operational activities simultaneously.Expertise in LinkedIn, Instagram Reels, and Facebook content strategy.Familiarity with social media analytics tools (Meta Insights, Google Analytics) and content scheduling platforms.Experience with Optimizely is preferredUnderstanding of paid media best practices and how organic content supports paid performance.Adaptability – able to pivot quickly and capitalize on digital trends.A proactive and action-oriented approach to implementing strategies in a timely manner.This is a 6 months fixed term contractOur ambitions will bring the very best out in you. You’ll be pushed to aim higher and really own your work. You’ll be encouraged and supported to make things happen, too. It can be challenging. But, as the progress you make will help improve the lives of millions, it’ll be worth it.This is stepping up to a challenge.This is work that’ll move you#LI-JG1#LI-HybridBeware of scams online or from individuals claiming to represent ConvatecA formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at opportunitiesConvatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.Notice to Agency and Search Firm RepresentativesConvatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.Already a Convatec employee?If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!
#J-18808-Ljbffr Posted 2 days ago Social Media Marketing Specialist .IDX Technologies As our Digital Marketing Specialist , you'll be the driving force behind IDX's digital voice. From strategy to execution, you'll manage content, community engagement, and campaigns across major platforms. Your mission? Make blockchain and crypto engaging, understandable, and buzz-worthy. Posted 6 hours ago Public Relations and Social Media Specialist HMSA |
Honolulu, HI, US, 96814 Apply Now Description
Manage HMSA's social media profiles and presence.
Create, manage, and grow HMSA's business presence across relevant social media channels, including, but not limited to Facebook, Instagram, X (formerly Twitter), LinkedIn, Yelp, and YouTube.
Evaluate new social media channels for appropriateness and integrate into the HMSA suite of social media platforms.
Responsible for setting up external-facing social media accounts, interacting with the community, and maintaining daily activity.
Use HMSA provided equipment, such as iPhone and Apple laptop, to perform all social media functions.
Create shareable content.
Develop content for posting on all designated social media outlets; works alongside team to contribute appropriate and relevant content for HMSA's social media accounts that educates and engages our audiences.
Partner with other departments and business owners to ensure proper online messaging, relevancy, and consistency of messages across all networks.
Develop and maintain posting schedules.
Create, curate, and manage all published content (e.g., images, graphics, video, written copy, etc.).
Listen and engage in online conversation.
Monitor online conversations and competitor presences/perceptions.
Report "chatter" and other relevant online data and/or trends.
Manage negative discussions and curate conversations/responses to turn the negative experience into a positive one.
Brand management.
Serve as our online brand advocate and expand community/influencer outreach efforts. Act as the frontline brand ambassador on the internet; participate in minute-by-minute online conversations by answering questions, offering solutions, and mediating conversations.
Develop and execute initiatives to drive member-generated content, increase community participation, and add value to the online community experience.
Strategic planning.
Define and execute strategies, involving the news/social media, that supports business strategies with the goal of increasing HMSA visibility, traffic, and consumer engagement.
Collaborate with cross-functional teams to develop marketing and communications plans.
Utilize best practices to drive PR and social media strategic plans. Including but not limited to: content and visual content tactics, partnerships, and promotional and engagement strategies.
Analyze key metrics and adjust strategy as needed.
Define key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success.
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization (SEO), and social advertising campaigns.
Leverage measurement tools to provide progress reports and mine insights, finds ways to improve on those metrics through testing and new initiatives.
Research and incorporate search engine optimization/search engine marketing (SEO/SEM) strategies into overall communications and marketing efforts.
Stay updated on emerging trends.
Monitor trends in social media tools, applications, channels, design, and strategy. Implement appropriate trends that make sense for the business.
Explore ways to engage in new social networks to reach our target audience.
Participate in ongoing education to remain highly effective.
Media relations.
Serve as a point of contact for news media as delegated by the VP, Comms.
Proactively develop story ideas that advance HMSA's company goals.
Assist with research related to media requests when received from journalists/reporters; works with internal teams to create responses, vet them for review by SMEs, route for approval by executive leaders.
Works closely with HMSA's public-facing areas involving news/media activity.
Training.
Lead the development of organization-wide social media management standards, policies, and rules of engagement for social media.
Mentor and provide training to communication and management professionals throughout the organization on best practices for creating, maintaining, monitoring, and developing content for social networks.
Assist Communications management and staff with special projects; performs all other miscellaneous responsibilities and duties as assigned or directed.
#LI-Hybrid
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