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Posting Number S13754P Working Title Social Media Specialist Department Auxiliary Marketing About the University of Georgia Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education (). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly formed School of Medicine. About the College/Unit/Department College/Unit/Department website auxiliary.uga.edu Posting Type External Retirement Plan TRS Employment Type Employee Benefits Eligibility Non-Benefits Eligible Full/Part time Part Time Work Schedule Additional Schedule Information 20 hours/week; flexible within normal business hours Advertised Salary $25.50/hr Posting Date 06/17/2025 Open until filled Yes Closing Date Proposed Starting Date 08/01/2025 Special Instructions to Applicants Location of Vacancy Athens Area EEO Policy Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (). USG Core Values Statement The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at policymanual/section8/C224/#p8.2.18_personnel_conduct.

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at policymanual/section6/C2653. Position Information

Classification Title Marketing/Public Relations Paraprofessional/Professional FLSA Non-Exempt FTE 0.50 Minimum Qualifications Requires technical knowledge in the field acquired through an apprenticeship, a 2-year degree, or professional certificate. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications. Preferred Qualifications Position Summary This is a part-time position responsible for managing Auxiliary Services' digital presence across all relevant social media channels. Reporting to the Public Relations and Communications Director, this position is responsible for developing, executing, and optimizing social media communications for Dining Services, Transportation and Parking Services, and the Golf Course on a regular basis as well as other Auxiliary Services departments as needed. This person will oversee content strategy execution, curate the editorial calendar, create social media content, provide support and guidance to student content creators, and implement campaigns across various social media platforms.The Social Media Specialist will leverage best practices and trends in social media marketing and communications; enjoy being creative and strategic; possess excellent writing and proofreading skills; enjoy working independently and collaboratively; and understand how to build and convert a digital audience. Knowledge, Skills, Abilities and/or Competencies

• Technical and relationship-building skills for designing, creating, publishing, monitoring, and responding to social media communications on multiple platforms.
• Ability to lead, coordinate, and manage multiple projects and meet deadlines.
• Excellent written and verbal communication skills.
• Excellent organizational skills.
• Ability to work independently and in team environments.
• Strong attention to detail and customer service.

Physical Demands

• Spending large amounts of time in front of a computer screen and using a keyboard and mouse.
• Working in an office environment on the University of Georgia campus.
• Driving as needed to perform job duties.

Is driving a responsibility of this position? Yes Is this a Position of Trust? Yes Does this position have operation, access, or control of financial resources? No Does this position require a P-Card? No Is having a P-Card an essential function of this position? No Does this position have direct interaction or care of children under the age of 18 or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No Credit and P-Card policy Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website. Background Investigation Policy Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the UGA Background Check website. Duties/Responsibilities

Duties/Responsibilities Social Media Content Execution and Management

• Lead the day-to-day management of Auxiliary Services' social media platforms, ensuring that content aligns with overall communications strategies.
• Curate and maintain the social media calendar, ensuring timely content creation and posting across all channels.
• Provide real-time social media coverage for Auxiliary Services events and storytelling opportunities.
• Produce and edit social media videos for Auxiliary Services departments.
• Ensure that video content is uploaded to social media accounts.
• Uphold the Auxiliary Services and University of Georgia brand and communications guidelines for social media accounts, including messaging, visual identity, logos, hashtags, tagging, about information, and banner photography.
• Stay current with platform updates, trends, and best practices to enhance content.
• Make the Public Relations and Communications Director aware of pending issues.
• With guidance from the Public Relations and Communications Director, fulfill social media duties during emergency communications situations.

Percentage of time 40 Duties/Responsibilities Project Management and Collaboration

• Coordinate and lead projects to create social media content using a team of Student Videographers, Auxiliary Student Ambassadors, Graphic Designers, Public Relations Assistants, and other campus partners.
• Manage projects using divisional project management tools, ensuring clear communication, milestone tracking, and timely delivery.

Percentage of time 30 Duties/Responsibilities Social Media Content Strategy

• Work with the Public Relations and Communications Director and the Marketing Specialist to develop and oversee social media content strategy, ensuring alignment with Auxiliary Services' goals and overall communications strategies.
• Monitor for potential storytelling opportunities and leverage those when deemed appropriate.
• Attend editorial planning meetings and other integrated strategy meetings.

Percentage of time 10 Duties/Responsibilities Analytics and Reporting

• Oversee the monthly creation of social media analytics reports.
• Analyze content performance, engagement data, and campaign performance.
• Provide insights and recommendations for optimization.

Percentage of time 10 Duties/Responsibilities Digital Community Engagement

• Work with the Public Relations and Communications Director to respond to user engagement, monitor feedback, and proactively join conversations to increase audience interaction and awareness.

Percentage of time 5 Duties/Responsibilities Miscellaneous

• Other duties as assigned.

Percentage of time 5