The Porsche CRM System Manager serves as the subject matter expert for the Porsche CRM ecosystem and provide overall CRM technical and business support. In this role, you will need to comprehend technical architecture and understand complex data flows. The position will manage new CRM campaign management tools, front-end integration, and lead in the development of all future CRM strategy and implementation as it relates to key business areas throughout the Company. Work closely with other IT teams that support transactional systems and infrastructure.
Roles & responsibilities
Primary responsibilities:
Create and manage the implementation of the Porsche CRM ecosystem roadmap, serving as the organization's subject matter expert for CRM processes
Oversee and ensure implementation and full functionality of the CRM system and support projects and efforts from other teams that intersect with the CRM database.
Supports all PCNA departments in the development, implementation and training of programs and processes related to the () system as well as all related CRM processes and activities.
Serve as the main point of contact for Field, Dealer, PCNA, and PAG regarding system issues and questions
Conceptualize, build, and monitor the flow of departmental and programmatic data through multiple external systems and into/out of the CRM database. Set and manage the product roadmap for and related integrations.
Be the primary point of contact for questions by PCNA departments and Porsche AG headquarters in Germany related to PCNA's activities and data.
Coordinate with Porsche AG on database design, structure and error resolution, and oversees the integration of data sources and testing/deployment of improvements.
Create, approve or modify data entry guidelines as well as train users on such guidelines; Educate internal and external customers on the most efficient and accurate usage of data, and develop, and regularly review, business practices that effect customer data management and usage; coordinate with IT on database design, structure and error resolution, and on the integration of data sources and improvements.
Protect PCNA's interests and position as part of the international Porsche CRM community for further program enhancements.
Decision Making:
Prepares documents and information material, which are used for top-level decision-making. Manages the CRM system for use in all departments of PCNA
Supervision:
Limited Autonomy: Position receives guidance on unusual or highly complex issues. Considerable latitude & judgment.
QualificationsQualificationsQualifications
Education:
Bachelor's degree in Business Administration, Marketing or Computer Sciences or other related discipline is required
Experience:
Minimum 5 years of database management and CRM experience in program/project management
Minimum 5 years experience with CRM systems (e.g. SAP or Saleforce) in a global context with a detailed understanding of database applications and transactional systems
Knowledgeable in SAP industry best business practices. Must demonstrate a thorough understanding of SAP methodology, principles, theories, concepts and techniques.
Analytical and structured working attitude
Proven problem solver in system optimization and developing corrective actions
Luxury brand experience preferred
Specialized knowledge
Demonstrated experience in iterative methodologies (Agile/Scrum) and in-depth understanding of the software development life cycle for implementing Enterprise level systems
This role requires a focused and analytical mindset and will require to work toward set objectives with a level of autonomy, live a culture of accountability, and take a hands-on approach to execution.
Advanced MS Excel, Word, PowerPoint and Access skills and knowledge of SQL Server applications
Strong technical writing and presentation skills
Experience working with international development teams and distributed teams
Skills /Abilities
In-depth knowledge of CRM technologies, systems, and databases including SAP, SAP HANA, email deployment tools, data cleansing/appends and 360-degree view of the customer.
Highly self-motivated, flexible self-starter who can quickly manage priorities to meet the demands of the job and be comfortable in a fast-paced, matrixed environment.
Ability to work in a fast-paced, agile development environment; deliver quickly and adapt to changing demands.
Ability to manage a team across multiple projects and work streams with attention to detail. Takes initiative to move things ahead.
Ability to work conceptually and strategically - can autonomously construct and deliver strategically sound, intuitive presentations and recommendations
Well-organized, action-oriented team player with the ability to prioritize daily work, change directions quickly and work on multiple projects simultaneously
Strong project management and collaboration skills in cross-functional/global settings
Percentage of required travel: 15%
Willingness to travel. Some international travel required
Schedule/Shift:
Must be willing to work weekends, occasionally during event season.
Must be willing to work in a hybrid work environment; minimum 50% in the office
Physical requirements
Must be able to lift 15 pounds at times.
While performing the duties of this job the employee is required to talk, hear, walk, sit, stand, climb stairs on occasion with prolonged periods of sitting at a desk and working on a computer.
Must be able to effectively work and complete tasks in an open office/noisy environment.
