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Product Marketing Intern

DAT | Denver, CO, US, 80237

Posted 4 hours ago


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Description

About DAT

DATis an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information,


Application Deadline:5/24/2024

The Opportunity

DAT is seeking aProduct Marketing Intern to join our dynamic team. As a participant in our 2024 Paid Summer Internship, you will have the opportunity to fully integrate with our team to directly contribute to ongoing business initiatives. In contributing to the company's objectives, you will learn skills essential to transitioning into the workforce and building your career. Our ideal candidate is eager to learn, excited to work on real-world business challenges, and wants to be part of a fast-paced company.

This will be a full-time, 12-week, internship during the summer of 2024. This position is located in Denver, Colorado, and consists of a hybrid work environment.

What You'll Do

  • Monitor competitor activity and industry trends to identify opportunities for product promotions and marketing campaigns
  • Conduct market research to determine customer preferences and needs
  • Coordinate with cross-functional teams on campaign execution
  • Assist with coordinating fraud prevention efforts across teams
  • Track and communicate to customers for key advisory-based events
  • Support the creation of content such as infographics, articles, website copy, collateral, videos, etc.
  • Collect monthly campaign performance data using existing reports
  • Support the product marketing team with marketing efforts as needed
  • Present on internship project at the end of the program (project will be developed and based on intern's skills and expected program outcomes)

The Skills and Experience You'll Bring

  • Students working towards a bachelor's degree with a focus on business, marketing, advertising, analytics or a related field
  • Ability to think creatively and implement ideas
  • Strong project management skills
  • Effective written and verbal communication
  • Effective presentation skills
  • Strong organizational and analytical skills
  • Eagerness to learn and collaborate with teammates
  • Ability to adapt to a dynamic business environment among cross-functional teams
  • Strong understanding of the brand, audience, and positioning
  • Detailed-oriented and enjoys building and implementing campaigns, including landing pages, to increase engagement

For Colorado-based candidates, in compliance with Colorado's Equal Pay for Equal Work Act, the minimum pay for this role is $22.00/hour. The maximum compensation for this role can vary significantly depending on your job-related skills and experience. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

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