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Manager, Regional Marketing (Pennsylvania) Green Thumb Industries The Role
The Manager, Regional Marketing drives growth in Pennsylvania through developing, managing, executing, and analyzing regional marketing initiatives. They coordinate with local stakeholders, translating brand objectives into tactical programs. Reporting to the Commercial General Manager, they work closely with executive teams, focusing on strategic planning and hands-on brand building. They collaborate across departments to seize immediate opportunities and establish long-term infrastructure for exceptional programming and growth.
Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50% is required.
Responsibilities
Development of regional marketing priorities, strategies, and solutions
Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.
Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.
Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.
Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives
Ownership of local marketing budgets including tracking spend and measuring return on investment
Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations
Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines
Supervise, develop and manage a team
Qualifications
A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
Bachelor's degree preferred
5+ years' experience in a related field marketing role or broader marketing, brand, or commercial sales roles
Track record of building strong relationships with cross functional and regional partners
Experience managing and developing junior marketer(s) is preferred
A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
Knowledge of local on and off-premise cannabis market, including local laws and statutes
Strong budget management skills with previous budget management and oversight experience
Ability to gain and maintain an in-depth understanding of target consumer and market trends
Compliance with all standard safety requirements and guidelines
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
Strong communication skills - written and verbal
Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness
Adapts and thrives in a demanding, fast-paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Strong organization planning & project management skills
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver's license
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry
#LI-HYBRID
Philadelphia, PA, US, 19117Posted 2 days ago Communications Specialist. Staffmark Group The main function of a Communications Specialist is to assist corporate communications with message development, writing, and editing.
Responsibilities:
* Drive internal and external thought leadership programs for clients Home Entertainment executives, including heads of business, marketing, sales, and product.
* Tell the story of clients' Home Entertainment leadership in the US and its impact, focused on outcomes that matter to our audiences.
* Work with internal stakeholders and agency partners to generate stories and deliver quality content, making the best use of available channels and tactics - including social, thought pieces, speaking ops, publications, and more.
* Ensure that leadership speaks with clarity and authority, creates brand advocates, and remains relevant to our key audiences in the industry and beyond.
* Help leadership think of audiences' needs first, using data and insight to understand our audiences and to tailor communications to best engage them.
* Partner with Sr. Manager of PR, and Sr. Director of Integrated Marketing to co-develop and drive strategies and ensure their consistent implementation throughout the year.
* Support management of PR agency partners - from the development of creative briefs and project management to RFPs, contracts, and billings.
Requirements:
* Bachelor's degree in marketing or equivalent training preferred.
* 8+ years related experience required.
* 5-8+ years of consumer PR experience with demonstrated success in product media relations. Passion for and/or experience in consumer electronics and technology is a plus!
* Proven ability to develop communications objectives and plans that deliver measurable results
* Demonstrated success in establishing effective working relationships with executives and partners.
* Great communicator in both written and verbal form with impeccable copywriting skills
* Ability to process and interpret complex information and turn difficult concepts into easy-to-understand and persuasive copy/messaging
* Strong attention to detail with good editorial judgment, accuracy, and sensitivity
* Superior level of project management, analysis, and presentation skills, including the ability to develop ROI-driven plans with clear objectives and measurement approaches.
* Familiarity with agency management, including development of briefs, reporting, contracts, and budget management.
* Ability to thrive in a fast-paced environment, and a rich and diverse culture.
* Problem-solver who works with a sense of urgency, a positive attitude & passion for delivering results despite challenges.
Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!
Click 'Apply Now' to submit your application.
The base pay range above represents the low and high end of the base compensation range we reasonably expect to pay for this position. Actual base compensation will vary and may be above or below the range based on various factors including, but not limited to, geographic location, actual experience, and job performance. This job posting is not a promise of any specific pay for any specific employee.
The range listed is just one component of the total compensation package for our employees. Based on the details of your position, we provide a variety of benefits to our employees, including medical, dental, and vision plans, pre-tax savings plans, pre-tax parking and commuter plans, supplemental health and welfare plans, a retirement savings plan, an employee assistance program, pet insurance, and paid holidays. Other rewards may include short-term incentives and paid time off.
After you have applied, download our Staffmark Group WorkNOW App to receive real-time job offers and apply for additional opportunities. You can download it from the App Store or get it on Google Play.
About Staffmark
Staffmark is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Staffmark is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations. Ridgefield Park, NJ, US, 07660Posted 2 days ago Multilingual (English / Mandarin / Cantonese) Service Account Manager -Brooklyn, NY. UnitedHealth Group The Service Account Manager is responsible for the installation of assigned accounts while driving employee growth, performance, and meeting business objectives and metrics. This position will support our overall growing customer base while providing leadership and management to the team. Brooklyn, NY, US, 11210Posted 2 days ago Product Developer Associate. VSP Vision Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here . New York, NY, US, 10261Posted 2 days ago Fulfillment Technician. Staffmark Group The Fulfillment Technician plays a crucial role in compiling samples for the sales and R&D teams. This role involves meticulous inventory management, precise scaling of raw materials, and accurate preparation of samples. The technician ensures proper packaging, generates labels, and produces Certificate of Analysis documents for each sample. They oversee the shipping process and provide timely updates to the sales and R&D teams. Maintaining a clean workspace and fulfilling other duties assigned by the Director of R&D are also key responsibilities. Paterson, NJ, US, 07544Posted 2 days ago Operations & Business Development Specialist. Quest Diagnostics Incorporated This position works closely with the Consumer Initiated Testing (CIT) Operations Team to ensure the customer journey is smooth and frictionless. They will engage with the broader CIT Team and supporting teams to solve issues and work in our lower environments to test new and existing products and features with the goal of setting our customers and supporting teams up for success when products are live and in production. As our product and partnerships evolve, account management duties and client relationship management will be required. CIT operates the website. Secaucus, NJ, US, 07094Posted 2 days ago Full Time - Sales Specialist - Cabinets - Day. Lowe's The Sales Specialist serves as an expert, explaining the specifications and features of a product or service to existing or potential customers, with the goal of closing a sale. This associate provides exceptional consultative services to customers and confirms their needs are met before leaving the store. The Sales Specialist Cabinets is also responsible for executing orders and projects in their area of focus. Woodbridge, NJ, US, 07095Posted 2 days ago Sales & Service Representative - Retail Background.Univest Financial Corporation Responsible for developing and maintaining personal banking relationships with new and existing customers and providing quality customer service. This position will guide customers to purchase bank products that meet their needs and use each customer interaction as an opportunity to introduce additional products and services to broaden the relationship. The incumbent will also be responsible for serving the bank's customers from the teller line by completing a variety of financial transactions following technical and operational guidelines. Time spent in various aspects of this role will vary depending upon Financial Center needs. Blue Bell, PA, US, 19424Posted 2 days ago Complete Care Specialist - Bilingual (Man/Can) Healthfirst The Complete Care Specialist is responsible for developing and maintaining relationships, leads, and new business using consultative selling/marketing. This role serves as the key player in educating Medicare Advantage and Medicaid Advantage Plus (MAP) benefits to potential members in a manner that is compliant with Centers for Medicare & Medicaid Services (CMS) and Healthfirst's policies. The Complete Care Specialist is a pivotal presence in the community and point|of|contact for current members. New York, NY, US, 10261Posted 2 days ago Customer Care Center Representative. Univest Financial Corporation Univest Financial Corporation (UVSP), has approximately $7.8 billion in assets and $4.7 billion in assets under management and supervision (as of December 31, 2023). Headquartered in Souderton, Pa. and founded in 1876, the Corporation and its subsidiaries provide a full-range of financial solutions for individuals, businesses, municipalities and nonprofit organizations in the Mid-Atlantic Region. In 2023, Univest donated $2.4 million to our communities, and our employees volunteered more than 13,100 hours. Kulpsville, PA, US, 19443Posted 2 days ago Description
The Role
The Manager, Regional Marketing drives growth in Pennsylvania through developing, managing, executing, and analyzing regional marketing initiatives. They coordinate with local stakeholders, translating brand objectives into tactical programs. Reporting to the Commercial General Manager, they work closely with executive teams, focusing on strategic planning and hands-on brand building. They collaborate across departments to seize immediate opportunities and establish long-term infrastructure for exceptional programming and growth.
Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50% is required.
Responsibilities
Development of regional marketing priorities, strategies, and solutions
Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain/product launches, wholesale programs, etc.
Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain/product launches, national programs, regional promotions/events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.
Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays in constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.
Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives
Ownership of local marketing budgets including tracking spend and measuring return on investment
Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations
Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines
Supervise, develop and manage a team
Qualifications
A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
Bachelor's degree preferred
5+ years' experience in a related field marketing role or broader marketing, brand, or commercial sales roles
Track record of building strong relationships with cross functional and regional partners
Experience managing and developing junior marketer(s) is preferred
A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
Ability to think strategically and connect high-level strategic objectives to tactical program needs and development
Knowledge of local on and off-premise cannabis market, including local laws and statutes
Strong budget management skills with previous budget management and oversight experience
Ability to gain and maintain an in-depth understanding of target consumer and market trends
Compliance with all standard safety requirements and guidelines
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint, etc.)
Strong communication skills - written and verbal
Highly motivated, self-directed, innovative, and able to work independently or among teams with keen judgment, common sense, and resourcefulness
Adapts and thrives in a demanding, fast-paced environment
Possesses a high level of critical thinking
Operates with a high level of professionalism and integrity, including dealing with confidential information
Strong organization planning & project management skills
Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 50%
Additional Requirements
Must pass any and all required background checks
Must be and remain compliant with all legal or company regulations for working in the industry
Must possess valid driver's license
Must be a minimum of 21 years of age
Must be approved by state badging agency to work in cannabis industry
#LI-HYBRID
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