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SVP, Digital Commerce - Mobile and Online Banking Cross-Sell

Position Summary

The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.

Marketing & Franchise Development team is focused on Digital Sales transformation and enabling next-gen existing customer evolution. This leader would lead our Post login cross-sell strategy to our existing customers across all Lending, Retail and Wealth products. This role is an engine of growth, and this leader would lead a team managing a Digital P&L function across multiple Product lines, reporting into Head of Digital Sales and Capabilities.

Responsibilities

• Define and lead the end-to-end Post Login digital sales strategy across Lending, Retail and Wealth products for existing customers of Citi
• Lead and own the scorecard KPIs like Average Revenue Per user (ARPU), digital cross-sell KPIs, that Citi will use to drive existing customer cross-sell and define end-state success, lead with a Performance Marketing mindset.
• Lead a team across US Consumer Marketing, to deliver breakthrough levels of performance against digital sales volumes, Funnel KPIs, Buyers-Engagers-Observers while ensuring customer experience.
• Lead Digital Commerce scorecard, funnel KPIs across Online and Mobile Banking for existing customers, ensuring balance of Revenue and Customer Experience (CX).
• Partner with US Consumer Marketing, US Consumer Analytics, US Consumer Digital, US Consumer Product teams to drive core KPIs, Digital Experience Innovation and act as Digital SME for New Product launches/enhancements.
• Leverage robust research, analytics, and data-driven insights to develop and progress digital and marketing roadmaps, tailor client experiences, drive full-funnel productivity, and drive higher client engagement. Partner with US Consumer Analytics to define always-on, real-time dashboards that enable rapid opportunity identification and action.
• Partner with US Consumer Digital to develop and refine product roadmaps that accelerate digital cross-sell, drive personalization and engagement, and create experiences that drive repeat and loyal buyers of Citis products and solutions.
• Maintain a close partnership and high level of synergy with technology, operations, and risk partners among others to progress overall objectives.

Qualifications

• 10+ years of experience in financial services or Fintech leading strategy and execution, including 5+ years of managerial experience directly managing high-performing teams with demonstrable and measurable results.
• Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, Web, and Mobile merchandizing strategy enabling end-2-end horizontal customer journey.
• Deep knowledge of Adobe Target enabling Test & Learn in Post Login journey, thereby leading with a Performance Marketing mindset.
• Understanding of Consumer Banking products and passion around emerging technologies and how they will change consumer experiences.
• Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills.
• Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems.
• Compelling storyteller, excellent written and verbal communication skills with an expertise of articulating strategy and actions to key decision makers and stakeholders across the organization.

Education

• Bachelors degree required in business or finance-related study; Masters degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citis offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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