The Regional Educational Manager educates our Territory Sales Managers and Retailers. You aim to create innovative content that turns product knowledge and category expertise into an art form. We're seeking a true product enthusiast, someone passionate about crafting exceptional learning experiences. Your work will not only inspire our Territory Sales Managers and retail store associates but also drive the selling behaviors that make ABH stand out in the dynamic beauty industry. You will be responsible for collaborating in developing ABH product content, including educational video content, core training programs, modules for new product launches, etc., to achieve on-brand business objectives.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Improve Retail Store Associates' performance by developing and implementing effective training strategies. These strategies aim to educate and motivate Floor Sales Personnel to sell ABH products and represent the Brand proudly
Stay updated on trends in the retail, beauty, and social spaces, as well as best practices in training
Act as a subject matter expert and spokesperson, in developing product and category perspectives for content, educational materials, videos, and digital content
Oversee and adapt the effectiveness of content within training programs in collaboration with corporate and field-based partners
Lead and nurture individuals, ensuring both customer and market growth
Collaborates with the sales team to coordinate training sessions and events, aiming to achieve the brand's financial objectives
Collaborates with Territory Sales Managers to assess the requirements of our retailers and store sales associates
Prepare training sessions for Territory Sales Managers and Retailers
Actively seeks and consistently enhances knowledge regarding competitor activity, pricing, and tactics. Communicates this information to relevant departments within the company
Provide proactive, forward-thinking ideas to support sales efforts and brand recognition expansion
Analyze business performance and respond to opportunities through education and operational adjustments
Facilitates training sessions, seminars, and workshops, covering:
Organize new and core product training seminars, seasonal consultant training sessions, specialized advanced artistry-focused modules, selling techniques, and aid in regional conferences
Develops local training programs per domestic sales strategy and objectives; communicates and follows up with Territory Sales Managers to enhance all training initiatives; presents the training strategy to regional management
Oversees the administration and budget for training programs:
Manages travel and expense budget, prepares expense reports, and maintains the field training budget and an inventory of training materials
Creates and manages a comprehensive information system for all educational materials related to product knowledge, display concepts, sales techniques, promotion programs, and system/procedural requirements
Work cross-functionally to aid in the planning, executing, and facilitating of yearly Summit Meetings
Works closely with the Director of Brand Education and local markets to leverage our resources and maximize operational effectiveness by co-hosting training with the local market
Utilizes training strategy roadmap to analyze opportunities and suggest specific training strategies
Evaluate special Events and report recommendations/issues to the Regional Sales Director
Plans and thinks ahead to achieve maximum training effectiveness and impact within the budget
Researches and prepares cost comparisons and analyses for major travel expenses
Thoroughly adapts and customizes all presentation and education materials for the different audiences of the region
Evaluate the competition on a training level and report recommendations/issues to the Director of Brand Education.
Motivates and develops Retail Associates and Makeup Artists:
Exemplifies a role model in both image and professionalism
Provides on-the-job education at the counter through face-to-face coaching
Collaborates with the Territory Sales Manager to create and execute incentive programs tailored to each door and its respective teams
Demonstrates integrity by honoring commitments and maintaining consistent behavior
COMPETENCIES:
3 years of cosmetics retail experience with strong artistry skills
Demonstrated ability to coach, motivate, and inspire others
You embody an entrepreneurial spirit, excel in a fast-paced and dynamic environment, and enjoy collaborative work with cross-functional teams
Excellent oral and written communication skills with all levels of internal and external personnel
Excellent organizational, time management, and problem-solving skills
Strong negotiation and presentation skills
Strong attention to detail, as well as the capability to see the "whole picture."
Thrive in a fast-paced business environment where flexibility is a key characteristic
Ability to work independently and to resourcefully resolve issues and troubleshoot questions
Advanced technology skills, mostly with Microsoft Office (Outlook, Word, Excel, PowerPoint.)
A valid driver's license, proof of insurance, and a safe, reliable vehicle are required
A high amount of overnight and air travel is required, estimated 60% of travel
A valid State Board esthetics/cosmetology license issued by the state of residency is required (US positions only.)