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Marketing Technology Specialist (HS)

Ohio State University Wexner Medical Center | Columbus, OH, US, 43210

Salary Range:$44,000 – $54,000 Salary range estimated by Zippia

Posted 2 hours ago


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Description

Job Description

TheMarketing Technology Specialistplays a pivotal role in maximizing the utility of our digital systems. As part of the User Experience Design team, they delve into the digital aspirations of patients, staff, doctors, and medical students. They ensure these goals align with our existing systems and identify growth opportunities when current solutions fall short. This specialist collaborates across various digital platforms, including large-scale websites, intranets, mobile apps, and content management systems. They adeptly translate business needs into technical requirements, with a focus on building and conducting user acceptance testing to facilitate continuous improvement. They work closely with business, user experience, and development teams to devise optimal implementation strategies.

They will:

  • Understand tasks and technologies to bridge technical or user experience gaps.
  • Maximize synergies with existing systems by developing use cases, customer identification strategies, and consumer need documentation.
  • Have a strong focus on system quality assurance (QA), conduct user acceptance testing, requirements gathering, and collaborate with software development teams.
  • Identify, document, prioritize, escalate, and resolve system enhancements and bugs.
  • Prioritize and research bugs and enhancements.
  • Develop short and long-term solutions to enhance visitor experience and drive organizational value.
  • Work closely with front and beck end developers, and User Experience, Design, Marketing, Communications, Content, and Analytics teams.
  • Oversee successful adoption and training for software platforms.

Minimum Qualifications
  • Bachelors Level Degree or equivalent combination of education and experience.
  • Possess a minimum of 3 years of relevant digital experience with a solid understanding of digital systems and the software development cycle.
  • Experience working with content management systems (CMS).
  • Ability to develop testing scenarios for new system enhancements as well as experience in software quality assurance testing.
  • Working knowledge of optimization and testing tools, including automated testing software (Selenium).
  • Proven track record of developing methods to collect business needs and translating them into technical requirements.
  • Understanding of digital accessibility requirements.
  • Ability to work creatively and collaboratively with IT and business stakeholders to implement, optimize, and leverage system solutions.
  • Strong interpersonal skills for effective collaboration.
  • Excellent verbal and written skills

Our Comprehensive Employee Benefits Include:

  • An array of retirement plan options, each with a generous employer contribution.
  • Affordable health insurance options, including dental, vision and prescription coverage that begin on day one.
  • Paid vacation and sick leave, including short and long-term disability and paid parental leave.
  • Get the most out of the Public Service Loan Forgiveness program.
  • And much more!
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