Posted 13 hours ago
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Description
GoodRx is America's healthcare marketplace. Each month, millions of people visit to find reliable health information and discounts for their healthcare - and we've helped people save $60 billion since 2011. We provide prescription discounts that are accepted at more than 70,000 pharmacies in the U.S., as well as telehealth services including doctor visits and lab tests. Our services have been positively reviewed by Good Morning America, The New York Times, NBC News, AARP, and many others.
Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.
About the Role
The Integrated Marketing Manager will play a pivotal role in supporting an evolving and growing portion of our business, Manufacturer Solutions. This person will contribute to the growth of the program by creating, innovating, and guiding the media strategy and execution process, with a focus on paid and owned media. They will lead cross-functional briefing meetings as well as weekly status meetings to ensure program cohesion across an array of internal players in support of multiple campaigns. A key component of this process will also be close collaboration with data/BI teams, to enable reporting across activations to power optimizations, insights, and further evolution of the program.
This person will also sit within the larger broad reach paid media team, providing support primarily for streaming video and audio as part of our larger acquisition strategies. In time, this person will be responsible for reporting for these channels on a regular cadence. As this reporting will help power optimizations, an intense attention to detail and comfort level with analysis is required.
The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks.
Responsibilities
- Run a cross-functional and collaborative briefing, execution and measurement process across internal teams, crafting and leading strategic integrated plans designed to to effectively meet designated KPIs
- Lead the day-to-day implementation, management, optimization, and performance of campaign activities
- Develop presentations and other documents to clearly communicate strategic plans to management, cross-functional partners, and the broader organization
- Collaborate with cross-functional teams across (but not limited to) creative, BI, data, channel partners, business/account managers
- Develop test frameworks and analyze performance
- Effectively manage deliverables, report campaign performance, communicate expectations with team and stakeholders
- Assist with reporting and optimizations for streaming audio and video
Skills & Qualifications
- 5+ years of experience in media planning and strategy, with a focus on digital paid & owned mediums (Programmatic Display, SEM, Paid Social, CRM, SEO, Retail Media)
- Understanding of performance marketing and ability to work toward revenue and efficiency goals
- Familiarity with streaming video (OTT/CTV, OLV) and streaming audio media planning and execution
- Experience managing multiple stakeholders and projects
- Strong analytical and quantitative skills
- Strong written, verbal communication and presentation skills
- 4-year college degree or equivalent in work experience
- Preferred: Experience with pharmaceutical and/or healthcare marketing
At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.
San Francisco and Seattle Offices:
$86,000.00 - $138,000.00
New York Office:
$79,000.00 - $127,000.00
Santa Monica Office:
$72,000.00 - $115,000.00
Other Office Locations:
$65,000.00 - $104,000.00
GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!
We're committed to growing and empowering a more inclusive community within our company and industry. That's why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.
With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, and Veterans to apply for positions even if they don't necessarily check every box outlined in the job description. Please still get in touch - we'd love to connect and see if you could be good for the role!
GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a telehealth marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit
