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At H&M, our purpose is to liberate fashion for the many. We want to shape a new world in Fashion. A world with one ultimate goal: to unleash your self-expression. As an H&M colleague, you're encouraged to be yourself & more. You'll take on new responsibilities from day one, learn skills for life, and find new ways to make your big dreams come true.

Our company is committed to fostering a culture of inclusion and belonging, and we actively seek colleagues who share our commitment.

Job Description

As an Owned Media Planner in the Customer and Activation function, you contribute to added customer value, a strong brand, and increased sales by developing and implementing customer-centric communication strategies across all owned marketing channels. The role will work towards aligned and cross-functional goals, driving omni sales performance and brand health growth.

This hybrid role reports into our Digital Media Manager and is based out of New York, NY.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Plan and optimize email, push, and SMS marketing campaigns to drive omnichannel customer acquisition, engagement, and retention
• Develop segmented campaigns and personalized content based on customer behavior and preferences, and partner with CRM & Testing Analyst to bring CRM strategies as well as test & learn hypotheses to life across owned channels

• Work closely with the Digital, Merchandising, and broader Customer Activation teams to align owned media efforts with the commercial plan (campaign launches, store events, expansion, promotions, and seasonal collaborations)

• Collaborate with Content Operations team to ensure smooth delivery and fulfillment of all owned media campaigns, including participation in copy review process to confirm that communication is fresh and aligned with campaign objectives

• Conduct internal and competitive reviews to identify areas of opportunity across owned channels, proposing innovative ideas to enhance customer experience and increase engagement and ROI

• Monitor and analyze campaign performance metrics to continuously improvement owned marketing strategies

• Bachelor's degree in Marketing, Communications, or Business
• 5+ years of experience in marketing, media, or CRM roles
• Deep understanding of email, push, and store marketing
• Experience with planning activity calendars
• Competence within digital/tech and omni ways of working preferred
• Strategic thinker with broad marketing, media, and brand strategy skills
• Highly analytical, structured, organized, and efficient
• Strong verbal and written communication skills, with deep familiarity of H&M tone of voice
• Inclusive, positive, open to feedback, willing to multitask and learn on the job

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you're encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• You'll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS