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Position Summary:

Responsible for assisting in the development and implementation of paid digital and social media advertising programs with 3^rd party agencies and vendors. Specific focus on paid search marketing, paid social marketing, influencer allow-listing, programmatic media (Display, OLV, and CTV), and lead generation advertising channels.

Essential Job Duties and Responsibilities: (Additional duties may be assigned)

• Assist in the development of media plans and day-to-day management/execution of all paid digital advertising programs.
  • Involved in the development, maintenance, and optimization of media plans designed to drive awareness and new customer acquisition.
  • Media and creative brief writing.
  • Strategic evaluation of advertising concepts.
  • Management of all traffic needs including the delivery of final ad materials to 3^rd party partners within required timelines and per specs/requirements of all vendors.
  • Monitor all approvals, live dates, and ongoing campaign performance.
• Assist Sr. Manager in developing new customer acquisition and lead generation strategies.
• Support Sr. Manager in overseeing 3^rd party service providers (including digital agencies and media platforms/publishers).
• Own monthly media performance reporting, develop campaign summaries, and provide analysis and insights for future campaign optimization.
• Partner with Marketing and Creative peers on creative strategy and idea generation.
• Partner with IT to ensure all tracking, coding, and tags are working properly.
• Monitor the competitive landscape and keep team informed about new concepts, emerging trends, and best practices across paid media channels.

Supervisory Responsibilities:

Will assist in the management of outside 3^rd party service providers.

Education and Experience:

• Bachelor's degree in marketing, Advertising, Communications, Business, or a related field; or equivalent combination of education and experience
• 3-5+ years of digital media experience within media or advertising agency environment (client-facing role) or in-house marketing department.
• Prior experience reporting on the performance of KPI's of digital media campaigns and formulating insights to infuse in media and creative briefs.

Special Requirements:

• Occasional weekend work as required to meet business needs.

Location: Remote with occasional travel to headquarters in central, NY.

Knowledge, Skills, and Abilities:

• Ability to multitask and work in a fast-paced, dynamic and changing environment with a focus on meeting deadlines.
• Excellent attention to detail.
• Must be self-motivated and action oriented.
• Ability to both think strategically about positioning, customer journey, value proposition, etc and also quantitatively to gain insights, formulate hypotheses, and test new ideas.
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Strong creative, written, analytical, and presentation skills.
• Must be open-minded, work with a sense of urgency, and hit deadlines.
• Technical proficiency required in Microsoft Office including Excel, Google Analytics, Facebook Business Manager.